Roots Launches its ONE Collection with Sustainability in Mind
Elena Rahman — March 18, 2022 — Fashion
References: roots
The ONE Collection is the latest clothing innovation by Roots. The brand, known as a Candian staple, is offering consumers a sustainable, genderless collection released in a new color, Dark Denim. Roots pays homage to its iconic heritage and embodies its mission towards a future of sustainability and inclusion throughout its new Spring range.
ONE Collection features extended sizing. Each piece is made with sustainable fibers, consciously curated from 80% Organic Cotton and 20% recycled polyester. The collection is arguably the brand's most comfortable fleece capsule to date with sizes running from XXS to XXXXL to offer all consumers the comfort they deserve. Shoppers can visit Roots' online store or brick-and-mortar locations to browse through the new collection.
Image Credit: Roots
ONE Collection features extended sizing. Each piece is made with sustainable fibers, consciously curated from 80% Organic Cotton and 20% recycled polyester. The collection is arguably the brand's most comfortable fleece capsule to date with sizes running from XXS to XXXXL to offer all consumers the comfort they deserve. Shoppers can visit Roots' online store or brick-and-mortar locations to browse through the new collection.
Image Credit: Roots
Trend Themes
1. Sustainable Collections - Brands can innovate by creating sustainable and eco-friendly clothing collections to appeal to environmentally conscious consumers.
2. Genderless Clothing - Developing gender-neutral clothing offerings is an opportunity for brands to cater to a growing market demand for inclusivity and diversity.
3. Extended Sizing - Creating extended sizing options for clothing lines is an innovation opportunities that caters to underserved consumer markets and promotes body positivity.
Industry Implications
1. Fashion Industry - The fashion industry can adapt to changing consumer demands and preferences by introducing sustainable and inclusive collections that meet customers' needs.
2. Retail Industry - Retailers can innovate by offering and promoting gender-neutral clothing lines that cater to a wider and more diverse range of customers.
3. Textile Industry - Textile companies can innovate by producing sustainable fabrics that can be used to create environmentally friendly and ethical clothing collections.
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