The Pure Leaf 'Once Upon A No' Ad Stars Amy Poehler
Michael Hemsworth — February 27, 2020 — Pop Culture
References: pureleaf & drugstorenews
The Pure Leaf 'Once Upon A No' ad is the latest commercial from the brand that aims to help consumers say no more often instead of constantly feeling expected to take on more responsibilities or do things they don't want to. The commercial stars Amy Poehler who reads the classic Princess and the Pea story, but changes the fairytale to have the princess refuse to sleep on the bed with the pea hidden within. Directed by Rashida Jones, the commercial is part of the brand's No Is Beautiful campaign to help showcase how it says no to artificial flavors, concentrates and tea powders in its products.
Poehler spoke on the Pure Leaf 'Once Upon A No' ad saying, "There are times when I love the power of no, so of course I was happy to be part of this campaign when Pure Leaf shared it with me. The ‘Once Upon a No’ videos are a fun way to show how you can change the outcome of an entire story with just one word, and getting the chance to be directed by my beautiful wife Rashida Jones put it over the top for me. Ironically, when Pure Leaf approached us both, it was easy to say yes!”
Poehler spoke on the Pure Leaf 'Once Upon A No' ad saying, "There are times when I love the power of no, so of course I was happy to be part of this campaign when Pure Leaf shared it with me. The ‘Once Upon a No’ videos are a fun way to show how you can change the outcome of an entire story with just one word, and getting the chance to be directed by my beautiful wife Rashida Jones put it over the top for me. Ironically, when Pure Leaf approached us both, it was easy to say yes!”
Trend Themes
1. No Is Beautiful Campaign - The 'No Is Beautiful' campaign by Pure Leaf promotes the power of saying no to promote authenticity and realness in their products.
2. Fairytale-inspired Commercials - Commercials inspired by classic fairy tales like the 'Once Upon A No' ad by Pure Leaf provide a comical twist and create a strong emotional connection with viewers.
3. Celebrity Brand Partnerships - Utilizing celebrities like Amy Poehler and Rashida Jones in marketing campaigns like Pure Leaf's 'Once Upon A No' ad can help to reach a wider audience and create more shareable content.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the 'No Is Beautiful' campaign by offering more authentic and real products without artificial flavors or concentrates.
2. Creative Agencies - Creative agencies can specialize in creating commercials inspired by fairy tales like Pure Leaf's 'Once Upon A No' ad to appeal to a broader audience and create engaging content.
3. Celebrity Endorsement Industry - The celebrity endorsement industry can partner with brands like Pure Leaf to create innovative and entertaining marketing campaigns like 'Once Upon A No', which could help to increase brand recognition and sales.
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