Taco Bell Launches a New Omar Apollo Collaboration
Kanesa David — September 23, 2024 — Marketing
Taco Bell is joining forces with Grammy-nominated Mexican-American artist Omar Apollo to launch his family's Disha Hot Sauce nationwide on September 26. This collaboration introduces a smoky, flavor-packed hot sauce that can be purchased for 20 cents as a standalone item. To celebrate the partnership, Taco Bell will also offer a limited-edition Disha Hot Discovery Box, which includes three packets of Disha Hot Sauce, a Cheesy Gordita Crunch, a Doritos Locos Taco, a Crunchy Taco, chips with nacho cheese sauce, and a medium fountain drink, all for $8.99.
To add to the excitement, Taco Bell Rewards members can access the sauce and Discovery Box early, starting on September 24. A particularly exclusive perk for select Rewards members is a Taco Bell x Disha Hot liquid-infused vinyl version of Apollo’s latest album, God Said No. This unique album variant will be available through Taco Bell’s Tuesday Drop on the app, launching September 24 at 2 p.m. PST.
Image Credit: Taco Bell
To add to the excitement, Taco Bell Rewards members can access the sauce and Discovery Box early, starting on September 24. A particularly exclusive perk for select Rewards members is a Taco Bell x Disha Hot liquid-infused vinyl version of Apollo’s latest album, God Said No. This unique album variant will be available through Taco Bell’s Tuesday Drop on the app, launching September 24 at 2 p.m. PST.
Image Credit: Taco Bell
Trend Themes
1. Musician-branded Products - Collaborations between quick-service restaurants and musicians create exclusive, branded products that attract both music fans and fast-food enthusiasts.
2. Exclusive Member Offers - Providing early access and exclusive items to loyalty program members enhances customer engagement and fosters brand loyalty.
3. Multi-product Packages - Combining popular menu items into limited-edition packages incentivizes larger purchases and creates a unique dining experience.
Industry Implications
1. Quick-service Restaurants - Leveraging celebrity partnerships introduces new product lines and can drive significant customer traffic.
2. Music Merchandise - Integrating unique music merchandise with food products encourages cross-industry consumption and fan interaction.
3. Loyalty Programs - Expanding perks in loyalty programs through exclusive offers strengthens customer retention and increases repeat visits.
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