The Olympic Whopper Spec Commercial is Hilarious
Susan Keefe — September 16, 2011 — Lifestyle
References: adverblog
This adorable Olympic Whopper spec commercial is delightfully irreverent and insightful. This playful take on fast food marketing is the handiwork of students Ilya Malyanov and Christian Feist. Both attend the renowned Miami Ad School Europe in Berlin. Taking inspiration from the seemingly endless flood of promotions courtesy of burger-flinging companies everywhere, the pair have created a potent editorial jab at the ridiculous array of fast food burgers that arrive in the marketplace every year.
It seems that fast food sandwiches get crazier and crazier with each new menu item. From the Baconator to the Double Down, fast food companies will stop at nothing to grab consumers' considerably divided attention. By creating this mythical burger cooked on the Olympic flame, Malyanov and Feist not only capitalize on the growing excitement that is circling around the upcoming Olympics, they also share an inclusive and hilarious joke with jaded consumers everywhere. Now, only one question remains: would you eat an Olympic Whopper?
It seems that fast food sandwiches get crazier and crazier with each new menu item. From the Baconator to the Double Down, fast food companies will stop at nothing to grab consumers' considerably divided attention. By creating this mythical burger cooked on the Olympic flame, Malyanov and Feist not only capitalize on the growing excitement that is circling around the upcoming Olympics, they also share an inclusive and hilarious joke with jaded consumers everywhere. Now, only one question remains: would you eat an Olympic Whopper?
Trend Themes
1. Crazy Fast Food Burgers - Opportunity for fast food chains to create innovative and unique burger menu items to attract consumers' attention.
2. Promotional Marketing - Opportunity for businesses to create playful and creative marketing campaigns that resonate with consumers.
3. Event-based Food Products - Opportunity for brands to create limited-time food products tied to popular events, like the Olympics, to generate excitement and consumer engagement.
Industry Implications
1. Fast Food - Opportunity for fast food chains to differentiate themselves by offering innovative and unique burger options.
2. Advertising and Marketing - Opportunity for marketing agencies to develop creative and humorous campaigns that capture consumers' attention.
3. Food and Beverage - Opportunity for brands to leverage popular events to create limited-edition food products and boost sales.
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