The Row Website Will Provide You With an Awesome Consumer Experience
Amanda Chang — September 9, 2010 — Pop Culture
With no intention of slowing down in regards to their business endeavors, Mary-Kate and Ashely Olsen presents their click-to-buy shoppable video, soon to be launched on The Row website.
Inspired by the notion of video-branding and engaging shopping interactions, the shopping experience provided by The Row will allow consumers to watch featured videos and click the pieces they'd like to purchase with ease.
Implications - The idea for the clickable shopping video was inspired by The Row's holiday collection video that has neared almost one million views on YouTube. Ashley Olsen says, "we like the fact that this new shoppable video allows the viewer to engage in the content as well as the product." The sisters want to create an enjoyable and carefree shopping experience on the web.
Inspired by the notion of video-branding and engaging shopping interactions, the shopping experience provided by The Row will allow consumers to watch featured videos and click the pieces they'd like to purchase with ease.
Implications - The idea for the clickable shopping video was inspired by The Row's holiday collection video that has neared almost one million views on YouTube. Ashley Olsen says, "we like the fact that this new shoppable video allows the viewer to engage in the content as well as the product." The sisters want to create an enjoyable and carefree shopping experience on the web.
Trend Themes
1. Clickable Shopping Videos - The trend of clickable shopping videos allows consumers to watch videos and easily purchase featured products.
2. Video-branding - Video-branding is a trend that enhances consumer engagement by incorporating videos into the shopping experience.
3. Engaging Shopping Interactions - The trend of engaging shopping interactions aims to create a more interactive and enjoyable online shopping experience for consumers.
Industry Implications
1. Fashion Retail - Fashion retail industry can leverage clickable shopping videos to provide a seamless shopping experience and increase online sales.
2. Digital Marketing - The digital marketing industry can benefit from video-branding by using videos to enhance brand engagement and increase conversion rates.
3. E-commerce - Clickable shopping videos disrupt the e-commerce industry by offering consumers a more interactive and convenient way to shop online.
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