Old Forester Statesman Will Have a Leading Role in the New Kingsman Film
Michael Hines — May 3, 2017 — Lifestyle
References: oldforester & thatsnerdalicious
Old Forester Statesman is a new bourbon set to star in the fall 2017 film "Kingsman: The Golden Circle." The bourbon was created by Louisville, Kentucky's, Brown-Foreman Distillery. What makes the whisky so unique is that it isn't just a product placement. The Old Forester brand will actually play a role in the film. The Statesman, the American counterpart to the film's fictional U.K. spy agency the Kingsman, hide their identities by pretending to be master distillers.
The Statesman organization is based in Louisville, hence the partnership with Old Forester. At 95 proof and $54.99 a bottle Old Forester Statesman is a bit more than a novelty item. It almost seems to be designed more for fans of drinking than the series itself. Old Forester Statesman will make its first public appearance at the 2017 Kentucky Derby where samples will be given out. The bourbon will hit store shelves in August.
The Statesman organization is based in Louisville, hence the partnership with Old Forester. At 95 proof and $54.99 a bottle Old Forester Statesman is a bit more than a novelty item. It almost seems to be designed more for fans of drinking than the series itself. Old Forester Statesman will make its first public appearance at the 2017 Kentucky Derby where samples will be given out. The bourbon will hit store shelves in August.
Trend Themes
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3. Celebrity Endorsements in Entertainment - Collaborations between celebrities, brands, and entertainment productions can generate buzz and increase brand visibility.
Industry Implications
1. Beverage - The beverage industry can explore collaborations with film and TV productions to promote their products and connect with consumers.
2. Entertainment - The entertainment industry can leverage brand partnerships to enhance storytelling and create unique experiences for viewers.
3. Marketing - The marketing industry can utilize immersive brand integrations in film and TV to generate buzz, reach new audiences, and drive consumer engagement.
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