The Limited-Edition Old Forester Bourbon will Release Next Month
Michael Hemsworth — September 26, 2020 — Marketing
References: oldforester & thespiritsbusiness
A limited-edition Old Forester Bourbon will be launched by Brown-Forman next month as an exclusive anniversary spirit that celebrates the distillery's 150 years in operation. The spirit pays homage to George Garmin Brown's original process and consists of three batches that are each unfiltered and presented at different batch strengths to increase complexity. This consists of batch one, two and three, which have ABVs of 62.8%, 63.2% and 63.4% and are limited to just 46, 48 and 43 barrels, respectively.
Master Taster Jackie Zykan spoke on the new limited-edition Old Forester Bourbon saying, "We designed the expression to share our unique story. George Garvin Brown was an entrepreneur and an innovator. I have composed three unique blends to honour his process of batching from the three original distilleries. Each captures a distinct facet of the beloved Old Forester flavor profile, each upholding his highest standards of quality.”
Master Taster Jackie Zykan spoke on the new limited-edition Old Forester Bourbon saying, "We designed the expression to share our unique story. George Garvin Brown was an entrepreneur and an innovator. I have composed three unique blends to honour his process of batching from the three original distilleries. Each captures a distinct facet of the beloved Old Forester flavor profile, each upholding his highest standards of quality.”
Trend Themes
1. Limited-edition Spirits - Creating limited-edition spirits to commemorate special milestones can generate excitement and exclusivity among consumers.
2. Unfiltered Spirits - Offering unfiltered spirits provides a unique flavor experience and appeals to whiskey enthusiasts looking for complexity.
3. Batch Strength Variations - Presenting spirits at different batch strengths adds diversity and allows consumers to explore different flavor profiles.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry can capitalize on the trend of limited-edition spirits and unfiltered spirits to attract connoisseurs and collectors.
2. Craft Distillery - Craft distilleries can explore the opportunity of creating small-batch, unfiltered spirits at different strengths to cater to the growing demand for unique and artisanal spirits.
3. Luxury Spirits - The luxury spirits industry can leverage the trend of limited-edition and high-strength spirits to offer exclusive and premium experiences for discerning consumers.
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