Old Bay Seasoned Beer is Spicing Up Summer with a New Brew
Jennifer Paul — April 29, 2014 — Lifestyle
OId Bay seasoning is coming up with an Old Bay seasoned beer that is perfect for summer. This is a perfect drink for any seafood lover. The seasoning itself can be placed on pretty much anything. You can use it on potato chips, in your vodka, vegetables or meats and seafoods.
Flying Dog Brewery in New York City announced that they created this special edition beer to celebrate the Old Bay 75th anniversary. The beer brewers worked alongside Old Bay's spice experts for about six months to create this perfect flavor. The Old Bay seasoned beer will be available for people to purchase in May. The beer highlights the flavors of the seasoning with a refreshing citrus and crisp, tart flavor. I can definitely see this flavor being very popular in the summer for beer lovers.
Flying Dog Brewery in New York City announced that they created this special edition beer to celebrate the Old Bay 75th anniversary. The beer brewers worked alongside Old Bay's spice experts for about six months to create this perfect flavor. The Old Bay seasoned beer will be available for people to purchase in May. The beer highlights the flavors of the seasoning with a refreshing citrus and crisp, tart flavor. I can definitely see this flavor being very popular in the summer for beer lovers.
Trend Themes
1. Spiced Beers - The launch of Old Bay seasoned beer demonstrates the growing trend of spiced beers, offering opportunities for breweries to create unique flavor profiles and attract new customers.
2. Collaborative Brewing - The partnership between Flying Dog Brewery and Old Bay spice experts highlights the trend of collaborative brewing, presenting opportunities for breweries to leverage the expertise of other brands and create innovative products.
3. Seasonal Limited Editions - The release of the Old Bay seasoned beer as a special edition for the seasoning's 75th anniversary taps into the trend of seasonal limited editions, presenting opportunities for brands to create hype and drive consumer excitement for exclusive products.
Industry Implications
1. Breweries - Breweries have the opportunity to capitalize on the spiced beer trend, as consumers seek unique and flavorful beverage options.
2. Spice Manufacturers - Spice manufacturers can explore partnerships with breweries to create collaborative products that combine their expertise in flavors and enhance the appeal of their spice offerings.
3. Culinary and Foodservice - Culinary and foodservice industries can incorporate spiced beers into their menus, offering customers innovative and exciting flavor combinations that complement their dishes and beverages.
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