Art Collective Okay Mountain's 'Corner Store' at Art Basel Miami Beach
Marissa Liu — December 11, 2009 — Business
References: okaymountain & blogs.wsj
The Okay Mountain ‘Corner Store’ that graced Art Basel Miami Beach sold strange and wondrous treats to the art-loving crowd. Goods sold at ‘Corner Store’ included Wolf Meat, Kool Zesty Ranch Zest, Craps Candy, used pencils and cardboard knives.
The eleven member Austin, Texas-based collective claim that the project was inspired by, “the eclectic and quirky independently-owned convenience marts found throughout Texas and the greater southwest region.” Art Basel Miami Beach awarded the Okay Mountain ‘Corner Store’ with the PULSE prize.
The eleven member Austin, Texas-based collective claim that the project was inspired by, “the eclectic and quirky independently-owned convenience marts found throughout Texas and the greater southwest region.” Art Basel Miami Beach awarded the Okay Mountain ‘Corner Store’ with the PULSE prize.
Trend Themes
1. Pop-up Art Stores - Creating temporary art stores that offer unique and unusual products, capturing the attention of art enthusiasts.
2. Quirky Merchandise - Designing and selling unconventional and bizarre products that cater to the niche market of art lovers.
3. Artistic Branding - Utilizing creative and artistic branding strategies to promote and differentiate art collective merchandise.
Industry Implications
1. Art Exhibitions - Art fairs and exhibitions can incorporate pop-up art stores to enhance the visitor experience and boost sales.
2. E-commerce - Online marketplaces can feature and sell quirky merchandise, catering to a specific target audience of art enthusiasts.
3. Graphics and Packaging - Graphic designers and packaging companies can help create visually appealing and unique packaging for art collective merchandise.
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