OK GO 'End Love' Video is a Chromatic Stop-Motion Flash Mob
Allison Love — June 17, 2010 — Pop Culture
References: youtube & theawesomer
The OK GO 'End Love' video continues on the band's theme of viral self-directed one-take music videos.
From their classic one-take treadmill video to their mousetrap inspired video and now to their chromatic stop-motion, boy-band-dance-move-inspired, flash mobbed video, OK GO and their YouTube music videos just keep getting better. See the OK GO 'End Love' video above--the care-bear track suits are definitely a necessity.
Implications - Within the increasingly digital age, the easiest way to grab consumers' attention is through the viral universe. Viral videos are just one example of the infectious nature of the digital age. Utilizing social media sites like Facebook, Google and Twitter is a great idea for having your brand's message heard by the world.
From their classic one-take treadmill video to their mousetrap inspired video and now to their chromatic stop-motion, boy-band-dance-move-inspired, flash mobbed video, OK GO and their YouTube music videos just keep getting better. See the OK GO 'End Love' video above--the care-bear track suits are definitely a necessity.
Implications - Within the increasingly digital age, the easiest way to grab consumers' attention is through the viral universe. Viral videos are just one example of the infectious nature of the digital age. Utilizing social media sites like Facebook, Google and Twitter is a great idea for having your brand's message heard by the world.
Trend Themes
1. Viral Music Videos - The trend towards viral, self-directed music videos creates opportunities for musicians to engage with their audience in new ways.
2. Stop-motion Videos - The trend towards stop-motion videos creates opportunities for animators and filmmakers to create visually stunning content that stands out in a crowded digital landscape.
3. One-take Videos - The trend towards one-take music videos creates opportunities for musicians and filmmakers to showcase their creativity and technical skills, while also engaging with their audience in new and exciting ways.
Industry Implications
1. Music Industry - The music industry can take advantage of the trend towards viral videos to create engaging content that reaches new audiences and builds a stronger fan base.
2. Film Industry - The film industry can capitalize on the trend towards innovative visual storytelling, such as stop-motion animation, to create new and exciting films that stand out from the competition.
3. Social Media Industry - The social media industry can benefit from the trend towards viral videos by providing platforms for musicians, filmmakers, and other creatives to share their content with a wider audience.
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