Nike Shines a Spotlight on the Air Max Flyknit Venture
References: instagram & highsnobiety
Nike introduces a new collection of sneakers that highlight its iconic Flyknit built with a notable Air Max Flyknit Venture sneaker in the mix. It has a tall structure resting on a chunky Air-packed sole unit and breathable Flyknit making the upper.
It fuses various versions of the Flyknit tech build starting with the standard knit material to a more plush finish. At the forefoot are work boot-style laces for a strong look and security. Joining the silhouette are various other silhouettes including the Flyknit Haven, which is a slip-on design with a puffy structure. Another joining the capsule is the Flyknit Bloom, which is resting on top of a blooming foam sole unit supporting Flyknit tech on top.
Image Credit: Nike
It fuses various versions of the Flyknit tech build starting with the standard knit material to a more plush finish. At the forefoot are work boot-style laces for a strong look and security. Joining the silhouette are various other silhouettes including the Flyknit Haven, which is a slip-on design with a puffy structure. Another joining the capsule is the Flyknit Bloom, which is resting on top of a blooming foam sole unit supporting Flyknit tech on top.
Image Credit: Nike
Trend Themes
1. Chunky Air-packed Sole - The tall structure resting on a chunky Air-packed sole unit provides an opportunity for disruptive innovation in footwear design and comfort.
2. Breathable Flyknit Upper - The use of breathable Flyknit material in the upper presents an opportunity for disruptive innovation in lightweight and ventilated footwear.
3. Multiple Versions of Flyknit - The fusion of various versions of the Flyknit build, from standard knit to plush finishes, opens up possibilities for disruptive innovation in customizable and adaptable shoe technology.
Industry Implications
1. Footwear - The Bulbous Dynamic Knitted Sneakers collection introduces disruptive innovation opportunities in the footwear industry with its unique design and construction.
2. Sportswear - The incorporation of the Air Max Flyknit Venture sneaker into the collection presents disruptive innovation possibilities in sportswear by combining style and performance.
3. Textile Manufacturing - The use of Flyknit technology in the production of these sneakers opens up disruptive innovation opportunities in the textile manufacturing industry by revolutionizing material and production processes.
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