The Weeknd's Official Issue XO Summer 2014 Collection Gets Steamy
Vasiliki Marapas — July 5, 2014 — Naughty
References: theweeknd & highsnobiety
The second installment of The Weeknd's Official Issue XO Summer 2014 collection has just been unveiled by way of a sultry poolside lookbook photographed by Nick Ramirez.
The collection stays within the realm of the athletic, comprised of sports bras, running shorts and body suits for women. In terms of unisex pieces, the collection offers camouflage tank tops and strapbacks featuring a new interpretation of the signature XO graphic. The Weeknd (Abel Tesfaye) is known for his seductive contemporary R&B tracks about heart-break and self-medicating with drugs and alcohol; however, this inaugural collection proves that music is only one of his many talents.
Both deliveries of the Summer 2014 collection are available at The Weeknd's online shop for the convenience of his fans.
The collection stays within the realm of the athletic, comprised of sports bras, running shorts and body suits for women. In terms of unisex pieces, the collection offers camouflage tank tops and strapbacks featuring a new interpretation of the signature XO graphic. The Weeknd (Abel Tesfaye) is known for his seductive contemporary R&B tracks about heart-break and self-medicating with drugs and alcohol; however, this inaugural collection proves that music is only one of his many talents.
Both deliveries of the Summer 2014 collection are available at The Weeknd's online shop for the convenience of his fans.
Trend Themes
1. Seductive Urban Lookbooks - Opportunity for fashion brands to create provocative and captivating lookbooks to engage customers.
2. Athletic Streetwear - Disruptive innovation opportunity for the sports fashion industry to create stylish and functional sportswear that appeals to both men and women.
3. Musician Fashion Collaboration - Opportunity for musicians to collaborate with fashion brands to create unique and trendy clothing collections.
Industry Implications
1. Fashion - Opportunity for fashion brands to create provocative and captivating lookbooks to engage customers.
2. Sports Fashion - Disruptive innovation opportunity for the sports fashion industry to create stylish and functional sportswear that appeals to both men and women.
3. Music and Entertainment - Opportunity for musicians to collaborate with fashion brands to create unique and trendy clothing collections.
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