The New Odele Haircare Products Target Consumer Needs
Michael Hemsworth — January 30, 2021 — Marketing
References: odelebeauty & drugstorenews
A new set of Odele haircare products have been unveiled by the gender-neutral haircare brand that target the needs of consumers and offer them an accessible option. The vegan haircare products include the Dry Shampoo, Clarifying Shampoo and the Leave-in Detangling Tonic, which are all set to launch on January 31. The products are priced at under $12 each and target the specific preferences of consumers who are in search of products that are versatile at an accessible price point.
The new Odele haircare products will be available for purchase from the brand's website as well as Target.com and are likely to be a hit amongst shoppers of all genders in need of high-quality solutions to tame their manes at an accessible price point.
The new Odele haircare products will be available for purchase from the brand's website as well as Target.com and are likely to be a hit amongst shoppers of all genders in need of high-quality solutions to tame their manes at an accessible price point.
Trend Themes
1. Gender-neutral Beauty Products - Disruptive innovation opportunity in offering gender-neutral haircare and beauty products.
2. Affordable Vegan Beauty - Disruptive innovation opportunity in creating affordable vegan beauty products for all consumers.
3. Accessible High-quality Haircare - Disruptive innovation opportunity in creating accessible high-quality haircare products for consumers of all genders.
Industry Implications
1. Beauty - Opportunities for innovation in creating inclusive beauty products at an affordable price point.
2. Retail - Opportunities for innovation in offering accessible and affordable beauty products through e-commerce and brick-and-mortar stores.
3. Sustainability - Opportunities for innovation in creating sustainable and eco-friendly beauty products for consumers of all genders.
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