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HEYTEA and Vida Glow Collaborated to Create Ocean’s Glow
Laura McQuarrie — January 8, 2025 — Lifestyle
References: instagram & cosmeticsbusiness
Tea drink chain HEYTEA and leading marine collagen brand Vida Glow teamed up to launch Ocean’s Glow, a limited-edition drink that offers beauty benefits by combining each company's respective area of expertise. The wellness-enhancing, beauty-boosting beverage is made with a mix of mangoes, coconut milk, jasmine green tea and organic blue spirulina powder, which gives the drink its captivating color. Alongside these nourishing ingredients, Vida Glow’s marine collagen powder helps to provide skin, hair and nail health support.
To elevate the experience of sipping Ocean's Glow, the companies put together a Glow Bundle, which includes pairs one Ocean‘s Glow drink infused with marine collagen, and a limited-edition mug. The merchandise range also includes a canvas bag and cup sleeves in the same mesmerising shade.
To elevate the experience of sipping Ocean's Glow, the companies put together a Glow Bundle, which includes pairs one Ocean‘s Glow drink infused with marine collagen, and a limited-edition mug. The merchandise range also includes a canvas bag and cup sleeves in the same mesmerising shade.
Trend Themes
1. Functional Beverage Innovation - Functional beverages are rapidly gaining popularity as consumers seek drinks that provide health benefits alongside hydration, presenting an avenue for disruptive innovation in flavor and nutrient combinations.
2. Beauty-boosting Consumables - Beauty-boosting consumables like the collagen-infused tea drink offer a novel approach to skincare by integrating beauty supplements into daily consumption habits, disrupting traditional beauty routines.
3. Collaborative Product Development - Collaborative product development between brands in different but complementary industries can create unique products that offer added value and tap into multiple consumer interests.
Industry Implications
1. Wellness Industry - The wellness industry continues to evolve with the integration of beauty and health, providing opportunities for brands to create products that address multiple well-being facets.
2. Functional Foods Sector - By incorporating ingredients that offer specific health benefits, the functional foods sector can expand its impact on everyday consumer diets and wellness routines.
3. Beauty and Skincare Market - Innovative approaches like ingestible beauty products offer new ways for the beauty and skincare market to address consumer desires for convenient and effective personal care solutions.
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