Ocean Spray Fibre Boost Comes in Four Flavor Options
Michael Hemsworth — August 5, 2021 — Marketing
References: foodbev
The Ocean Spray Fibre Boost cranberry snacks are arriving on store shelves in the UK to help consumers increase their intake of fiber in an unexpected way. The product is formulated in four flavor options to choose from including Cherry, Mango, Cranberry and Orange, which each contain 86-calories per 30-gram serving along with 7.5-grams of fiber. The cranberries are suited for being eaten right from the pouch as a snack or added to your choice of recipe including cereal, salads and more.
Managing Director of Ocean Spray Europe Caroline Bethell spoke further on the new Ocean Spray Fibre Boost cranberry snacks saying, "Berries, and specifically cranberries, have always been at the heart of Ocean Spray’s offering and we know that they have incredibly strong health benefits that go way beyond support for urinary tract health. Which is why at Ocean Spray we are reasserting these credentials to become a leading health and wellness brand in the UK. There is a clear trend in sales of naturally healthy foods, which has accelerated due to Covid, and we know demand for cranberry-based products is high among consumers who understand the health benefits of this superfruit. We see Fibre Boost Cranberries as an opportunity for retailers to excite consumers about cranberries as a snack.”
Managing Director of Ocean Spray Europe Caroline Bethell spoke further on the new Ocean Spray Fibre Boost cranberry snacks saying, "Berries, and specifically cranberries, have always been at the heart of Ocean Spray’s offering and we know that they have incredibly strong health benefits that go way beyond support for urinary tract health. Which is why at Ocean Spray we are reasserting these credentials to become a leading health and wellness brand in the UK. There is a clear trend in sales of naturally healthy foods, which has accelerated due to Covid, and we know demand for cranberry-based products is high among consumers who understand the health benefits of this superfruit. We see Fibre Boost Cranberries as an opportunity for retailers to excite consumers about cranberries as a snack.”
Trend Themes
1. Fiber-boosted Snacks - The trend of increasing the fiber content in packaged snacks provides an opportunity for companies to market healthier options to consumers.
2. Fruit-based Superfoods - The trend of incorporating nutrient-dense fruit like cranberries into snacks and meals presents an opportunity for companies to captitalize on the superfood trend.
3. Convenient Healthy Eating - The trend of providing easily accessible and portable healthy snacks accommodates for on-the-go consumer needs and represents an opportunity for companies to disrupt the traditional snack market with innovative snack options.
Industry Implications
1. Packaged Food - The growing trend of healthy snacking presents an opportunity for packaged food companies to create more nutritious and fiber-rich options for consumers.
2. Superfood Products - The emphasis on the nutritional benefits of foods like cranberries offer an opportunity for companies to expand their product offerings into the superfood market through nutrient-dense fruit-based snacks and meals.
3. Convenience Retail - The convenience and portability of healthy snacks like the Ocean Spray Fibre Boost cranberry snacks offer an opportunity for convenience retail stores to increase their offerings of healthy on-the-go snack options for consumers.
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