Ocean Spray Sparkling Pink Cranberry is Low in Calories
Michael Hemsworth — April 30, 2021 — Marketing
References: oceanspray & conveniencestore
The Ocean Spray Sparkling Pink Cranberry drink is a new offering from the brand in the UK that will offer consumers with a beneficial way to quench their thirst or mix up their favorite refreshments. The drink is targeted towards health-conscious women aged 35 to 54 and features a recipe that includes red, pink and white cranberries, which enables it to have its namesake pinkish hue. The drink is made with only natural ingredients with a recipe that is completely free from artificial flavorings, preservatives and colors.
Managing Director for Europe for Ocean Spray Caroline Bethell spoke on the new Ocean Spray Sparkling Pink Cranberry drink saying, "Sparkling Pink has been a long time in the planning and we are extremely excited to finally unveil it at a time when the nation is entering a new phase of positivity following the pandemic. We know consumers are looking for healthier carbonated soft drinks for a variety of on-the-go occasions. The ‘naturally sparkling’ segment of soft drinks is also showing significant growth. With 80% brand awareness for Ocean Spray in the UK [Source: YouGov Brand Tracking Study - Oct 2020] and our ready-made customer base who already know and understand the health credentials of the brand, we believe Ocean Spray is perfectly positioned to bring this target consumer into the category – and in particular into front-of-store - through the launch of Sparkling Pink.”
Image Credit: Ocean Spray
Managing Director for Europe for Ocean Spray Caroline Bethell spoke on the new Ocean Spray Sparkling Pink Cranberry drink saying, "Sparkling Pink has been a long time in the planning and we are extremely excited to finally unveil it at a time when the nation is entering a new phase of positivity following the pandemic. We know consumers are looking for healthier carbonated soft drinks for a variety of on-the-go occasions. The ‘naturally sparkling’ segment of soft drinks is also showing significant growth. With 80% brand awareness for Ocean Spray in the UK [Source: YouGov Brand Tracking Study - Oct 2020] and our ready-made customer base who already know and understand the health credentials of the brand, we believe Ocean Spray is perfectly positioned to bring this target consumer into the category – and in particular into front-of-store - through the launch of Sparkling Pink.”
Image Credit: Ocean Spray
Trend Themes
1. Naturally Sparkling Drinks Trend - Launch natural sparkling drinks that cater towards health-conscious consumers.
2. Low-calorie Refreshments Trend - Develop low-calorie beverages that target health-conscious women aged 35 to 54.
3. Clean Label Products Trend - Create clean label products that exclude artificial flavorings, preservatives and colors.
Industry Implications
1. Beverage Industry - Innovate within the beverage industry by creating refreshments that cater towards the health-conscious crowd.
2. Healthy Drinks Industry - Tap into the trend of healthy drinks industry by developing low-calorie and natural sparkling drinks.
3. Clean Eating Industry - Enter the clean eating industry by creating clean label products devoid of any toxic ingredients.
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