Popeyes Created Its Own Version of the Viral "Girl Dinner"
Laura McQuarrie — July 22, 2023 — Lifestyle
The TikTok-viral "Girl Dinner" now has its own tab on Popeyes' website, making it a tempting choice for people who want to eat a full meal made up of small bites.
The Girl Dinner phenomenon has taken off on social media, with creators sharing their own flavor- and texture-rich meals made up of many different small bites. Now, rather than having to assemble their own bits and pieces, consumers can simply order a Girl Dinner from Popeyes instead. The available options include small portions of Homestyle Mac & Cheese, Mashed Potatoes with Cajun Gravy, Coleslaw and more. Best of all, customers can build a sizeable meal that suits their appetite, and the price will vary based on the number of sides they choose to order.
The Girl Dinner phenomenon has taken off on social media, with creators sharing their own flavor- and texture-rich meals made up of many different small bites. Now, rather than having to assemble their own bits and pieces, consumers can simply order a Girl Dinner from Popeyes instead. The available options include small portions of Homestyle Mac & Cheese, Mashed Potatoes with Cajun Gravy, Coleslaw and more. Best of all, customers can build a sizeable meal that suits their appetite, and the price will vary based on the number of sides they choose to order.
Trend Themes
1. Viral Small Bites - Disruptive innovation opportunity: Brands can create their own versions of viral small bite meals to attract social media-savvy consumers.
2. Customizable Side Meal - Disruptive innovation opportunity: Restaurants can offer customizable side meals where customers can choose their preferred small portions to create a personalized meal experience.
3. Social Media Food Trends - Disruptive innovation opportunity: Businesses can leverage popular food trends on social media platforms to create unique dining experiences and menus.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Fast food chains can incorporate small side meals as a convenient and shareable option for customers.
2. Restaurant - Disruptive innovation opportunity: Restaurants can embrace the trend of small bites and create innovative menu options that cater to the growing demand for snack-sized meals.
3. Social Media Marketing - Disruptive innovation opportunity: Social media marketing agencies can collaborate with brands to create viral small bite meal campaigns that generate buzz and engage online audiences.
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