Obey by Shepard Fairey and Levi's Produce Clothing Capsule
Christina Butty — October 15, 2009 — Art & Design
References: obeygiant & highsnobiety
Just announced is a collaboration between art world heavyweight Shepard Fairey and Levi’s. This collaboration is set to produce a small capsule collection which includes denim, shirts and graphic t-shirts.
Interestingly, each piece in the collection has been hand customized with original artwork that was specifically created for this project. The Sheppard Fairey and Levi’s collection will be released on October 29th, and only a handful of stores will get the entire collection. We'll be sure to post more images as soon as they are released!
Interestingly, each piece in the collection has been hand customized with original artwork that was specifically created for this project. The Sheppard Fairey and Levi’s collection will be released on October 29th, and only a handful of stores will get the entire collection. We'll be sure to post more images as soon as they are released!
Trend Themes
1. Artistic Collaborations - Opportunities for brands and artists to collaborate and create unique products that combine art and fashion.
2. Limited Edition Collections - The popularity of exclusive limited edition collaborations, creating a sense of exclusivity and scarcity for consumers.
3. Customized Clothing - The demand for personalized and hand-customized clothing pieces that showcase original artwork and creativity.
Industry Implications
1. Fashion - Fashion brands can explore collaborations with artists to create distinctive limited edition collections and customized clothing.
2. Art - Artists can partner with fashion brands to showcase their artworks on clothing, expanding their reach and audience.
3. Retail - Retail stores can curate exclusive collections and offer limited edition collaborations, driving foot traffic and sales.
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