The NYX Professional Makeup Money Heist Collection is Available Now
Michael Hemsworth — November 8, 2021 — Marketing
References: nyxcosmetics & drugstorenews
The NYX Professional Makeup Money Heist Collection is being launched as part of the brand's continued partnership with Netflix to offer avid fans of the crime drama with a way to create an array of different makeup looks.
The collection includes a wide range of products such as the El Professor Palette, Gold Bar Brush, Gold Bar Highlighter, La Casa Bullet Lip, La Casa Epic Ink Liner, Mask Mirror and the Mask Palette. The products are each crafted using richly pigmented formulas to help consumers create looks that are ready for a night out.
The NYX Professional Makeup Money Heist Collection is available now for purchase from the brand online, but will only be around for a limited time.
The collection includes a wide range of products such as the El Professor Palette, Gold Bar Brush, Gold Bar Highlighter, La Casa Bullet Lip, La Casa Epic Ink Liner, Mask Mirror and the Mask Palette. The products are each crafted using richly pigmented formulas to help consumers create looks that are ready for a night out.
The NYX Professional Makeup Money Heist Collection is available now for purchase from the brand online, but will only be around for a limited time.
Trend Themes
1. TV Show-inspired Makeup Collections - Brands can consider creating makeup collections inspired by popular TV shows to appeal to passionate fans and tap into the growing trend of nostalgic and pop culture-inspired products.
2. Cross-industry Collaborations - Collaborating with TV networks or streaming services like Netflix to create limited-edition makeup collections can be a disruptive innovation opportunity for beauty brands to reach new audiences and create buzz.
3. Themed Makeup Collections - Creating limited-edition, themed makeup collections (based on films, books, music, etc.) can offer a unique and exciting product that stands out to consumers and generates sales.
Industry Implications
1. Beauty and Personal Care - Beauty brands can explore creating TV show-inspired, themed, or collaborative makeup collections to appeal to passionate fans and generate buzz around their products.
2. Entertainment and Media - Television networks or streaming services like Netflix can collaborate with beauty brands to create limited-edition makeup collections that promote upcoming shows and offer fans new ways to engage with their favorite programs.
3. Retail - Retailers can offer exclusive makeup collections through collaborations with beauty brands and entertainment companies that drive foot traffic and increase sales.
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