The Hard Candy x Wednesday Collection is Limited-Edition
Michael Hemsworth — October 13, 2023 — Fashion
References: hardcandy & drugstorenews
The Hard Candy x Wednesday collection is a range of makeup products perfect for avid fans of the namesake Netflix series to use as a way to elevate their look.
The collection includes a number of limited-edition products inspired by Wednesday Addams herself as well as several of her peers at the Nevermore Academy. The entire collection includes the Woefully Delightful Eyeshadow Palettes, Kooky Glitter Palettes, Sharp-edged Liquid Eyeliners, Pout-perfect Lip Liners and A Hands-On Cleanser Pad. Fans can pick up the collection exclusively from Walmart and Walmart.com starting at $6.96.
Hard Candy CEO Curan Mehra commented on the Hard Candy x Wednesday collection saying, "As a brand deeply rooted in creativity, we are thrilled to collaborate with MGM for this collection. Wednesday redefines ‘normal’ and we know our community will create incredible, otherworldly looks this Halloween.”
The collection includes a number of limited-edition products inspired by Wednesday Addams herself as well as several of her peers at the Nevermore Academy. The entire collection includes the Woefully Delightful Eyeshadow Palettes, Kooky Glitter Palettes, Sharp-edged Liquid Eyeliners, Pout-perfect Lip Liners and A Hands-On Cleanser Pad. Fans can pick up the collection exclusively from Walmart and Walmart.com starting at $6.96.
Hard Candy CEO Curan Mehra commented on the Hard Candy x Wednesday collection saying, "As a brand deeply rooted in creativity, we are thrilled to collaborate with MGM for this collection. Wednesday redefines ‘normal’ and we know our community will create incredible, otherworldly looks this Halloween.”
Trend Themes
1. Limited-edition Makeup Collections - The Hard Candy x Wednesday collection is a range of limited-edition makeup products perfect for avid fans of the namesake Netflix series to use as a way to elevate their look.
2. Character-inspired Makeup - The collection includes a number of limited-edition products inspired by Wednesday Addams herself as well as several of her peers at the Nevermore Academy.
3. Affordable Halloween Makeup - Fans can pick up the Hard Candy x Wednesday collection exclusively from Walmart and Walmart.com starting at $6.96.
Industry Implications
1. Cosmetics Industry - The limited-edition makeup collection from Hard Candy presents opportunities for cosmetics brands to collaborate with popular media franchises and create character-inspired collections.
2. Retail Industry - The exclusive availability of the Hard Candy x Wednesday collection at Walmart and Walmart.com highlights the potential for retail brands to partner with popular brands and attract dedicated fan bases.
3. Streaming Services - The success of the Hard Candy x Wednesday collection, inspired by the Netflix series, demonstrates the potential for streaming services to expand their brand influence beyond the screen through collaborations in the beauty industry.
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