Nykaa Beauty's Amla & Curry Leaves Hair Care Features Traditional Superfoods
Laura McQuarrie — June 22, 2021 — Fashion
References: nykaa & indianretailer
Nykaa Beauty's Amla & Curry Leaves Hair Care range includes a shampoo, conditioner and mask that make the most of potent superfood ingredients to support hair and scalp health. This new formula was created specifically to address hair fall concerns, since amla is known for its ability to boost blood circulation in the scalp and strengthen the hair fibers, follicles and shaft. Curry leaves, a notable ingredient in the formulas, are beneficial for reducing hair thinning and speeding up hair growth. Together, the nourishing and reparative ingredients help to enhance the overall quality of the hair and scalp.
The newest additions to Nykaa Beauty's haircare portfolio joins others like Nykaa Naturals Apple Cider Vinegar & Ginger and Nykaa Naturals Onion & Fenugreek.
The newest additions to Nykaa Beauty's haircare portfolio joins others like Nykaa Naturals Apple Cider Vinegar & Ginger and Nykaa Naturals Onion & Fenugreek.
Trend Themes
1. Superfood Hair Care - Opportunity to incorporate traditional superfood ingredients into haircare products to promote hair and scalp health.
2. Natural Hair Loss Solutions - Opportunity to use natural ingredients such as amla and curry leaves to address hair fall concerns in haircare products.
3. Traditional Ingredients for Modern Haircare - Opportunity to blend traditional ingredients, such as amla and curry leaves, with modern formulations to create innovative haircare products.
Industry Implications
1. Beauty and Personal Care - Haircare brands can take advantage of the trend towards natural and superfood-based ingredients to create innovative and effective products.
2. Health and Wellness - Superfood-based haircare products can be positioned as part of a holistic approach to health and wellness, addressing both beauty and wellness concerns.
3. Herbal Remedies - The use of traditional herbs and ingredients in haircare products can appeal to consumers seeking natural, holistic or Ayurvedic remedies for hair and scalp issues.
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