Artist ‘Don’t Fret’ Adds Wicked-Witt to His NYC Street Murals
Megan Facciuolo — March 23, 2014 — Art & Design
References: dontfretart & designtaxi
NYC street murals are a common sight, but artist Jaime Rojo who goes by the alias ‘Don’t Fret’ is making them more humorous than ever. The artist’s work is usually seen around Chicago streets, but this time he dropped by the Big Apple to share his talents.
Don’t Fret left a trail of wit all over the city through murals and posters—many of which are works with insightful social commentary. One example is a poster in an alley way of a parrot with the caption, “Polly saw you commit adultery.” Another, is a picture of a pair of underwear with the headline “Laundry day is a day to reflect.”
The street art is hand drawn and wheat pasted. They are sure to brighten up any frantic New-Yorker’s day, as they are all ironically relatable.
Don’t Fret left a trail of wit all over the city through murals and posters—many of which are works with insightful social commentary. One example is a poster in an alley way of a parrot with the caption, “Polly saw you commit adultery.” Another, is a picture of a pair of underwear with the headline “Laundry day is a day to reflect.”
The street art is hand drawn and wheat pasted. They are sure to brighten up any frantic New-Yorker’s day, as they are all ironically relatable.
Trend Themes
1. Humorous Street Art - Street artists and marketers can collaborate to create humorous street art that can serve as an effective advertising tool.
2. Insightful Social Commentary - Socially conscious street art can spark conversations and raise awareness around important issues.
3. Wheat Pasting - Wheat pasting as a form of street art can inspire a 'do it yourself' culture and allow artists to express themselves in public spaces.
Industry Implications
1. Street Art - Street art as a medium can be leveraged by retail and restaurant businesses to create a unique customer experience.
2. Marketing - Street art can be used by marketers as a way to create a buzz around a brand or product.
3. Activism - Socially conscious street art can serve as a way for activists to spread their messages and reach a wider audience.
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