PUMA's NYC Flagship Shares Customization, Interactivity & Experience
Laura McQuarrie — August 29, 2019 — Business
References: puma & prnewswire
PUMA's newly opened NYC flagship store is the first of its kind in North America from the brand and introduces visitors to a cutting-edge experience that combines a unique shopping experience with sports engagement zones, a customization studio and digitally connected offerings. The NYC store spans 18,000 square feet of space and two floors, providing plenty of space for fans to personalize their apparel, accessories and footwear at the PUMA x YOU customization studio, explore 3D knitting, laser printing and see collaborations from artists and designers.
In-store, consumers will also be able to virtually race the streets of New York City by strapping themselves into a professional-grade F1 racing simulator, view products with the iMirror and enjoy an NBA2K gaming experience.
In-store, consumers will also be able to virtually race the streets of New York City by strapping themselves into a professional-grade F1 racing simulator, view products with the iMirror and enjoy an NBA2K gaming experience.
Trend Themes
1. Immersive Retail Experiences - The concept of blending entertainment and shopping to create immersive retail experiences presents an opportunity for disruptive innovation in the retail industry.
2. Customization Studios - The rise of customization studios in retail stores offers an opportunity for disruptive innovation in the fashion and apparel industry, allowing for more personalized products and shopping experiences.
3. Virtual Reality Gaming - Incorporating virtual reality gaming into a shopping experience introduces an opportunity for disruptive innovation in both the retail and gaming industries.
Industry Implications
1. Fashion and Apparel - The rise of customization studios and personalized shopping experiences present an opportunity for disruptive innovation in the fashion and apparel industry.
2. Retail - The concept of immersive retail experiences, combining entertainment and shopping, presents an opportunity for disruptive innovation in the retail industry.
3. Gaming - Integrating virtual reality gaming into shopping experiences creates an opportunity for disruptive innovation in the gaming industry and its potential use in other industries.
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