Nuevas Rias Gets a Sophisticated Design by CB'a Design Solutions
Francis Tiangson — February 12, 2011 — Marketing
References: cba-design & lovelypackage
Nuevas Rias has received stellar designs from CB'a Design Solutions for three of its beverages. The designs are classy and elegant, playing off the colors of the drinks.
The branding is minimal but powerful, working with a Gothic theme that inspired the typography used on the bottles. The simple elements on the containers consist of a stylized cross and text to seamlessly convey the bottle's contents to consumers.
Implications - Alcohol branding is extremely important as many liquors have similar tastes, and therefore liquor producing businesses are using packaging to further differentiate themselves from competitors. All businesses across varying industries can appreciate the incorporation of unusual packaging -- like this gothic alcohol branding -- in order to appear drastically different from competitor's similar products.
The branding is minimal but powerful, working with a Gothic theme that inspired the typography used on the bottles. The simple elements on the containers consist of a stylized cross and text to seamlessly convey the bottle's contents to consumers.
Implications - Alcohol branding is extremely important as many liquors have similar tastes, and therefore liquor producing businesses are using packaging to further differentiate themselves from competitors. All businesses across varying industries can appreciate the incorporation of unusual packaging -- like this gothic alcohol branding -- in order to appear drastically different from competitor's similar products.
Trend Themes
1. Unusual Packaging - Embracing unique packaging designs can help businesses stand out and differentiate their products from competitors.
2. Minimalistic Branding - Minimalistic branding can create a sophisticated and elegant image for a product, appealing to consumers who value simplicity and aesthetics.
3. Gothic-inspired Design - Gothic-inspired design can add a touch of sophistication and intrigue to a product, attracting consumers looking for unique and visually appealing experiences.
Industry Implications
1. Alcohol Beverages - Alcohol producers can explore gothic-inspired branding to create distinctive identities for their beverages and appeal to a specific target market.
2. Design and Marketing - Design and marketing agencies can leverage gothic alcohol branding as inspiration for creating visually captivating and memorable packaging designs for various industries.
3. Consumer Goods - Companies in consumer goods industries, such as cosmetics or fashion, can draw from gothic alcohol branding to create alluring packaging and cultivate a sense of luxury and exclusivity for their products.
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