Nubhes are Meant to Give Women More Control Behind the Wheel
Michael Hines — February 17, 2013 — Autos
References: nubhes & springwise
Spain-based startup Nubhes has created a pair of shoes designed specifically for female drivers. The company is targeting women who find themselves changing from high heels to sneakers when driving. The shoes are meant to be stylish, functional and easy to put on. The Nubhes feature an anti-slip sole and don't use any Velcro or laces, making them easy to slip on an off. The shoes are thin and allow drivers to feel more of the pedals. Reflective material was added to the front of the shoe to make drivers more visible when exiting the car at night.
Nubhes could easily be accused of sexism if its shoe weren't so functional. Many people (men included) already wear gloves to help them drive, so why not shoes designed to make driving easier?
Nubhes could easily be accused of sexism if its shoe weren't so functional. Many people (men included) already wear gloves to help them drive, so why not shoes designed to make driving easier?
Trend Themes
1. Gender-specific Automotive Accessories - Creating specialized products for different genders within the automotive industry.
2. Comfortable and Functional Footwear - Designing shoes that prioritize comfort and functionality for specific activities like driving.
3. Enhancing Visibility and Safety - Incorporating reflective material and other features to improve visibility and safety for drivers.
Industry Implications
1. Automotive Accessories - Designing and producing specialized accessories for specific demographics within the automotive industry.
2. Footwear - Developing innovative shoe designs that prioritize comfort and functionality for various activities.
3. Safety and Visibility Equipment - Creating products that enhance visibility and safety for drivers, such as reflective materials and advanced lighting solutions.
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