Mizuno Launches the 'Bareclutch' Driving Shoe with Mazda
References: jpn.mizuno & hypebeast
Mizuno has debuted a new outdoor footwear silhouette dubbed the ‘Bareclutch,’ which is a low-cut lifestyle sneaker made for a direct pedal feel when driving and walking through the city. The sneakers, which come in ‘White,’ ‘Black,’ and ‘Blue,’ boast a rounded sole and treaded bottoms for additional grip, and are geared towards consumer's looking for a pair of driver-friendly shoes.
The sneaker was designed in partnership with Japanese automaker Mazda and features a thin Mizuno COB sole which adds more cushioning. The ‘Bareclutch’ boasts a clean, minimalist, and monochrome design with artificial leather uppers, making it ideal for any occasion regardless of dress code.
The Mizuno ‘Bareclutch’ sneakers will launch on September 20 via Mizuno’s website and select retailers.
Image Credit: Mizuno
The sneaker was designed in partnership with Japanese automaker Mazda and features a thin Mizuno COB sole which adds more cushioning. The ‘Bareclutch’ boasts a clean, minimalist, and monochrome design with artificial leather uppers, making it ideal for any occasion regardless of dress code.
The Mizuno ‘Bareclutch’ sneakers will launch on September 20 via Mizuno’s website and select retailers.
Image Credit: Mizuno
Trend Themes
1. Driver-focused Footwear - Designing footwear specifically for a particular activity, like driving, can cater to the needs and comfort of consumers, leading to increased sales.
2. Minimalist Design - Minimalist design provides consumers with a sleek and modern look that can cater to a broad range of occasions.
3. Partnerships with Brands From Different Industries - Collaborating with brands from different industries, like the partnership between Mizuno and Mazda, can lead to innovative product designs that cater to a broader range of consumers.
Industry Implications
1. Automotive - Automakers can collaborate with shoe brands to design footwear specifically for driving that can add value to their product offerings.
2. Sporting Goods - Sporting goods brands can create hybrid footwear that caters to multiple activities and occasions, like the ‘Bareclutch.’
3. Fashion - Fashion brands can incorporate minimalist design elements into their products to cater to consumers who prefer a sleek and modern aesthetic.
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