The North Face Urban Exploration Drops Urban Oasis Range
The North Face Urban Exploration launches the second installment of its Spring/Summer 2022 offerings with the Urban Oasis collection. The capsule continues to deliver goods that border between urban and outdoor purposes. This includes relaxed and comfortable wearables that are made with modern utility and materials in mind.
The seasonal range includes items that are designed with heavy patterns that detail shirts and dresses. This continues on with the selection of crossbody bags, graphic tees, short sleeve shirts, and cargo shorts that are all designed with a tie-dye pattern. Additionally, the rest of the capsule includes a white tee that is marked with bold accents. It features text across the chest that reads "Operational garments for spaceship earth” and "Your Private Sky" at the back.
Image Credit: The North Face Urban Exploration
The seasonal range includes items that are designed with heavy patterns that detail shirts and dresses. This continues on with the selection of crossbody bags, graphic tees, short sleeve shirts, and cargo shorts that are all designed with a tie-dye pattern. Additionally, the rest of the capsule includes a white tee that is marked with bold accents. It features text across the chest that reads "Operational garments for spaceship earth” and "Your Private Sky" at the back.
Image Credit: The North Face Urban Exploration
Trend Themes
1. Patterned Technical Fashion - The intersection of technical functionality and bold patterns presents an opportunity for disruptive innovation in the fashion industry.
2. Urban-outdoor Fusion Wearables - New designs that bridge urban and outdoor functionality create opportunities for innovation in the clothing industry.
3. Bold Graphic Text Tees - There is potential for disruption in the graphic t-shirt market through the use of bold and inspiring text messages.
Industry Implications
1. Fashion - The bold pattern and urban-outdoor fusion styles present a disruptive opportunity for the fashion industry.
2. Sportswear - This technical fashion also presents an opportunity for disruptive innovation in the sportswear industry, blending style with function.
3. Accessories - This collection highlights the fusion of technical functionality with fashion, presenting an opportunity for innovation in accessories such as bags and other wearables.
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