These NRDC Bumper Stickers Promote Eco-Awareness Through Insults
Michael Hines — March 17, 2011 — Autos
References: behance.net & behance.net
I never thought of eco bumper stickers as funny until I saw these NRDC bumper stickers. Copywriter Jose Uribe and graphic designer Juan Silva have teamed up to create these bumper stickers aimed at getting people to support a cleaner Earth by insulting their mothers.
These NRDC bumper stickers are clever and smart, yet avoid laying blame on anyone like most eco-bumper stickers tend to do. I especially like the one that that that calls a mom a dirty "beach." Words that sound like swear words (but aren't) are always winning.
I love the way these NRDC bumper stickers can appeal to those with lukewarm feelings about eco-activism like myself. Bumper stickers are definitely not enough to turn the tide in the war on climate change, but they're definitely a good start. After all, clever advertising never hurt anyone.
These NRDC bumper stickers are clever and smart, yet avoid laying blame on anyone like most eco-bumper stickers tend to do. I especially like the one that that that calls a mom a dirty "beach." Words that sound like swear words (but aren't) are always winning.
I love the way these NRDC bumper stickers can appeal to those with lukewarm feelings about eco-activism like myself. Bumper stickers are definitely not enough to turn the tide in the war on climate change, but they're definitely a good start. After all, clever advertising never hurt anyone.
Trend Themes
1. Humorous Eco-messaging - Disruptive innovation opportunity: Develop humorous and clever messaging strategies to promote eco-awareness without laying blame.
2. Alternative Activism Strategies - Disruptive innovation opportunity: Explore unconventional methods, like insulting humor, to engage individuals with lukewarm feelings about eco-activism.
3. Creative Bumper Sticker Design - Disruptive innovation opportunity: Design visually appealing and clever bumper stickers that promote support for a cleaner Earth.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Incorporate humorous and unconventional advertising strategies to amplify eco-awareness campaigns.
2. Environmental Activism - Disruptive innovation opportunity: Embrace alternative approaches, such as humor-based messaging, to engage a wider audience in environmental activism.
3. Graphic Design - Disruptive innovation opportunity: Create visually captivating bumper sticker designs that effectively convey eco-awareness messages using clever and witty elements.
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