Packaging for Mondo Nougat Features Creative Food Styling
Laura McQuarrie — July 8, 2014 — Lifestyle
References: mondonougat.au & thedieline
The vibrant packaging for Mondo Nougat was designed by Dessein, creatively showing off the ingredients that go into each of the treats.
The nougats are crafted with a traditional Italian recipe that has been passed down for generations. Even though the recipe may be age-old, the product packaging and flavors are as fresh and modern as ever. With a little creative food styling, the three varieties like Cranberry & Pistachio, Macadamia & Cherry and Pistachio & Almond have their mix of ingredients displayed like colorful, swirling mandalas.
With each bag having a white background, the color-coded packaging is sophisticated and each subtle variation in the arrangement of the ingredients shows off the changes in flavor, whether it's a more delicate or a mouthful of flavor.
The nougats are crafted with a traditional Italian recipe that has been passed down for generations. Even though the recipe may be age-old, the product packaging and flavors are as fresh and modern as ever. With a little creative food styling, the three varieties like Cranberry & Pistachio, Macadamia & Cherry and Pistachio & Almond have their mix of ingredients displayed like colorful, swirling mandalas.
With each bag having a white background, the color-coded packaging is sophisticated and each subtle variation in the arrangement of the ingredients shows off the changes in flavor, whether it's a more delicate or a mouthful of flavor.
Trend Themes
1. Creative Food Styling - There is an opportunity for food companies to experiment with visually compelling packaging that showcases their ingredients and production process.
2. Color-coded Packaging - Color-coding packaging based on flavor could be a trend for confectionery companies looking to stand out on the shelves and offer a sophisticated, yet playful, product.
3. Fresh and Modern Flavors - There is an opportunity for food companies to create fresh and modern flavor combinations while using traditional recipes to appeal to a wide range of customers.
Industry Implications
1. Confectionery Industry - Confectionery brands could use creative food styling and color-coded packaging to refresh their packaging and attract customers who are looking for sophisticated and eye-catching products.
2. Food Industry - The food industry as a whole could explore fresh and modern flavor combinations while still using traditional recipes, tapping into customers' desire for nostalgic and comforting tastes with a contemporary twist.
3. Packaging Industry - The packaging industry could offer custom-made, color-coded packaging that caters to the preferences of different clients who want to differentiate their products from competitors on the shelves.
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