‘Nothing to Prove’ Inspires Women to be Proud Geeks
Nicole Ballantyne-Choo — July 29, 2013 — Social Good
References: laughingsquid
For an inspirational video that challenges the gender stereotype of geek culture, watch ‘Nothing to Prove’ by the Doubleclicks.
This video begins with a compilation of women holding up signs proclaiming their ‘geek-ness’ and being proud of what they love. As the video plays on, the women begin holding signs with challenges they face for being a geek girl. For example, young girls are being told by boys they are not “real gamers” and women who work in comic book stores are ignored because customers only want men to help.
The message the Doubleclicks want girls to take away from this video and their lyrics is just because you are a women it doesn’t make you a “fake geek”; women can like anything they want and have nothing to prove for their to validate their interests.
This video begins with a compilation of women holding up signs proclaiming their ‘geek-ness’ and being proud of what they love. As the video plays on, the women begin holding signs with challenges they face for being a geek girl. For example, young girls are being told by boys they are not “real gamers” and women who work in comic book stores are ignored because customers only want men to help.
The message the Doubleclicks want girls to take away from this video and their lyrics is just because you are a women it doesn’t make you a “fake geek”; women can like anything they want and have nothing to prove for their to validate their interests.
Trend Themes
1. Challenge of Gender Stereotypes in Geek Culture - Opportunity for brands to promote diversity and inclusion by challenging the gender stereotypes in geek culture through empowering content.
2. Empowering Women in Niche Industries - Potential for startups to create platforms and communities that empower women working in niche industries, such as gaming and comic book stores.
3. Promoting Acceptance and Inclusivity - Opportunity for companies to promote acceptance and inclusivity by highlighting and supporting women in geek culture.
Industry Implications
1. Entertainment and Media - Opportunity for entertainment and media companies to create content that portrays women in geek culture as strong and empowered.
2. Technology and Gaming - Potential for companies in the technology and gaming industry to create products and services that cater to the needs and interests of women in geek culture.
3. Retail and E-commerce - Opportunity for retailers and e-commerce companies to create inclusive spaces and platforms that cater to women's interests in geek culture.
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