The 'Not Myself Today' Campaign Inspires a Simple Act
Romina S. Cortellucci — July 29, 2012 — Art & Design
References: ww.blokdesign & mymodernmet
The 'Not Myself Today' campaign used a high-impact installation in the heart of Toronto to engage an open dialogue on mental health. The Toronto-based design studio Blok Design worked with Partners for Mental Health in order to create the campaign and help improve the mental health of Canadians. Using a massive wall at a heavily travelled intersection intrigues passersby, who are then encouraged to take one of the mood pins adorning the wall. The rainbow-colored pins reflect the spectrum of human emotions.
The simple act of wearing one's emotions in public helped those involved share their stories, inspiring pledge support. Blok Design has create a public participatory movement that is beautiful inside and out.
The Not Myself Today campaign shows the world it is okay to wear emotions on your sleeve.
The simple act of wearing one's emotions in public helped those involved share their stories, inspiring pledge support. Blok Design has create a public participatory movement that is beautiful inside and out.
The Not Myself Today campaign shows the world it is okay to wear emotions on your sleeve.
Trend Themes
1. Mental Health Awareness - Opportunity to create innovative campaigns and installations that promote mental health awareness and encourage open dialogue.
2. Public Participatory Movement - Opportunity to engage the public in meaningful ways through installations and campaigns that inspire participation and support.
3. Emotional Expression - Opportunity to create products or experiences that allow individuals to express and share their emotions openly and authentically.
Industry Implications
1. Design and Advertising - Opportunity for design studios and advertising agencies to develop impactful campaigns and installations that create awareness and foster support for mental health.
2. Healthcare and Wellness - Opportunity for healthcare providers and wellness organizations to integrate mental health awareness campaigns and programs to improve the well-being of their communities.
3. Fashion and Accessories - Opportunity for fashion brands and accessory companies to create products that allow individuals to express their emotions and support mental health through wearable items.
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