Delicacies Jewelry and Barilla Collaborated on the 'Al Dente' Collection
Laura McQuarrie — October 9, 2017 — Fashion
References: delicaciesjewelry & hellogiggles
Delicacies Jewelry recently teamed up with Italian food company Barilla to create a noodle necklace collection called 'Al Dente.'
In all, there are six pasta-shaped pendants in the collection, including ones that look just like pieces of bow tie-like Farfalle, Penne Rigate and Rotini. Each piece is rhodium plated and affixed to a delicate sterling silver curb chain. With each product, Barilla and Delicacies Jewelry describe the traits of each noodle; Penne Rigate is said to promote "passion, focus, and creativity."
As well as offering pasta lovers a fun way to show off their love of noodles, a purchase from the Al Dente collection provides 20 meals to help feed the hungry through organizations such as the Food Bank for New York City, Share Our Strength, No Kid Hungry and New York’s City Harvest.
In all, there are six pasta-shaped pendants in the collection, including ones that look just like pieces of bow tie-like Farfalle, Penne Rigate and Rotini. Each piece is rhodium plated and affixed to a delicate sterling silver curb chain. With each product, Barilla and Delicacies Jewelry describe the traits of each noodle; Penne Rigate is said to promote "passion, focus, and creativity."
As well as offering pasta lovers a fun way to show off their love of noodles, a purchase from the Al Dente collection provides 20 meals to help feed the hungry through organizations such as the Food Bank for New York City, Share Our Strength, No Kid Hungry and New York’s City Harvest.
Trend Themes
1. Food-inspired Jewelry - The rise of food-inspired jewelry collections, such as the 'Al Dente' collection, presents an opportunity for jewelry companies to tap into the growing trend of foodie culture.
2. Cause-related Marketing - Collaborations between companies, like Delicacies Jewelry and Barilla, that tie purchases to promoting social causes offer a disruptive innovation opportunity for businesses to engage with conscious consumers and make a positive impact.
3. Customized Pendant Collections - The popularity of customized jewelry collections, such as the pasta-shaped pendants in the 'Al Dente' collection, showcases a trend where businesses can cater to consumers seeking unique and personalized accessories.
Industry Implications
1. Jewelry - The jewelry industry can explore the potential of creating food-inspired collections to cater to consumers embracing foodie culture and seeking novel accessories.
2. Food and Beverage - Food and beverage industry players can collaborate with jewelry brands to create innovative products that fuse the love for food with fashion, appealing to food enthusiasts and fashion-forward consumers alike.
3. Social Enterprises - Social enterprises can learn from the collaboration between Delicacies Jewelry and Barilla, and explore partnerships with companies to merge commercial success with a philanthropic purpose, generating positive social impact.
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