'Ode to Clean' Makes Non-Toxic Wipes That are Entirely Plant-Based
Laura McQuarrie — December 4, 2017 — Eco
References: odetoclean
Ode to Clean sets itself apart as a brand that makes 100% plant-based, non-toxic wipes that are safe and effective for cleaning one's home. Unfortunately, there are many cleaning products on the market that position themselves as simple and natural, yet are packed with petroleum, irritating fragrances, formaldehyde and other undesirable ingredients. Ode to Clean's fragrance-free and allergy-friendly wipes are of such purity that the brand touts they may be used on everything from counters and skin to the paws of pets.
One of the most powerful plant-based ingredients that can be found in the product is Bioperoxide, which is said to be like a natural hydrogen peroxide derived from plants. All in all, these wipes are made with minimal ingredients: purified water and plant starch.
To simplify the lives of consumers and have them reduce the toxic load within the home, Ode to Clean offers The Ode to Clean Kit, which contains a refillable countertop container and two packs of its all-purpose cleaning wipes.
One of the most powerful plant-based ingredients that can be found in the product is Bioperoxide, which is said to be like a natural hydrogen peroxide derived from plants. All in all, these wipes are made with minimal ingredients: purified water and plant starch.
To simplify the lives of consumers and have them reduce the toxic load within the home, Ode to Clean offers The Ode to Clean Kit, which contains a refillable countertop container and two packs of its all-purpose cleaning wipes.
Trend Themes
1. Plant-based Cleaning Products - The trend towards plant-based ingredients in cleaning products offers an opportunity for brands to tap into the consumer demand for safe and eco-friendly alternatives to traditional cleaning products.
2. Refillable Cleaning Products - The trend towards refillable cleaning products offers an opportunity for brands to provide a sustainable option that reduces packaging waste and appeals to environmentally conscious consumers.
3. Minimalist Cleaning Products - The trend towards minimalist cleaning products that use only a few natural ingredients offers an opportunity for brands to appeal to consumers who prioritize simplicity and transparency in the products they use.
Industry Implications
1. Cleaning Products - The cleaning products industry can capitalize on the trend towards plant-based, refillable, and minimalist cleaning product options to appeal to environmentally conscious consumers and those who prioritize safety and transparency.
2. Sustainability - The sustainability industry can capitalize on the trend towards refillable cleaning products to promote the benefits of reducing packaging waste and support the growing demand for eco-friendly alternatives to traditional cleaning products.
3. Eco-friendly Home Goods - The eco-friendly home goods industry can capitalize on the trend towards plant-based cleaning products to provide consumers with sustainable and non-toxic alternatives to traditional cleaning products that align with their values and priorities.
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