Loo's Plant-Powered Wipes are pH-Balancing & Microplastic-Free
Laura McQuarrie — September 19, 2024 — Eco
References: loowipes & thedieline
Despite being marketed as "flushable," many toilet wipes are formulated with materials that can clog household plumbing and overwhelm city sewer systems, leading to costly blockages and environmental issues—Loo's plant-based flushable wipes provide an alternative.
Within The Starter Set from the brand, environmentally minded consumers will find Loo's Classic fragrance-free hypoallergenic wipes and the Agave wipes with a fresh fragrance blend of cucumber and agave. These premium plant-based wipes are made with a proprietary, pH-balanced blend of moisturizer and cleanser that's free from microplastics, parabens, toxins and dyes.
Purified water is the first ingredient in these wipes, followed by hydrating aloe leaf juice, moisturizing glycerin, Vitamin E, citric acid for balance and other integral additions for quality and comfort.
Within The Starter Set from the brand, environmentally minded consumers will find Loo's Classic fragrance-free hypoallergenic wipes and the Agave wipes with a fresh fragrance blend of cucumber and agave. These premium plant-based wipes are made with a proprietary, pH-balanced blend of moisturizer and cleanser that's free from microplastics, parabens, toxins and dyes.
Purified water is the first ingredient in these wipes, followed by hydrating aloe leaf juice, moisturizing glycerin, Vitamin E, citric acid for balance and other integral additions for quality and comfort.
Trend Themes
1. Eco-friendly Personal Hygiene - Consumers are increasingly favoring hygiene products that offer sustainable and environmentally safe alternatives to traditional items.
2. Microplastic-free Products - The surge in demand for products that eliminate microplastics highlights the growing consumer awareness of environmental pollution issues.
3. Ph-balancing Formulations - Innovative pH-balancing ingredients in personal care products are drawing attention due to their potential health benefits and skin care advantages.
Industry Implications
1. Sustainable Household Products - The shift towards environmentally friendly household items opens up avenues for developing new, sustainable products.
2. Beauty and Personal Care - The beauty and personal care industry is seeing a revolution with the introduction of plant-based, non-toxic ingredients that appeal to health-conscious consumers.
3. Waste Management Solutions - New innovations in flushable products call for advanced waste management solutions to handle biodegradable materials more efficiently.
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