Eisberg's Packaging Now Includes Convenient Single-Serve Bottles
Laura McQuarrie — December 8, 2015 — Lifestyle
Eisberg is quite well-known for its non-alcoholic wine range, but earlier this fall, it released a new way for its consumers to indulge.
Rather than having to purchase a full-sized 750ml bottle, consumers now have the chance to buy single-serve wine bottles in 187ml sizes that are also completely alcohol-free. Eisberg’s sauvignon blanc si being marketed to restaurants and bars that want to provide practical zero alcohol offerings to consumers.
As well as offering a more convenient on-the-go option for those who abstain from alcohol, this single-serve alcohol-free wine is more inclusive to designated drivers and pregnant women. The release of this Eisberg non-alcoholic wine in the fall was particularly timely, since there are many charity events that happen around this time that encourage people to go "sober for October."
Rather than having to purchase a full-sized 750ml bottle, consumers now have the chance to buy single-serve wine bottles in 187ml sizes that are also completely alcohol-free. Eisberg’s sauvignon blanc si being marketed to restaurants and bars that want to provide practical zero alcohol offerings to consumers.
As well as offering a more convenient on-the-go option for those who abstain from alcohol, this single-serve alcohol-free wine is more inclusive to designated drivers and pregnant women. The release of this Eisberg non-alcoholic wine in the fall was particularly timely, since there are many charity events that happen around this time that encourage people to go "sober for October."
Trend Themes
1. Single-serve Non-alcoholic Beverages - Introducing single-serve bottles for non-alcoholic wine creates a more convenient on-the-go option for those who abstain from alcohol.
2. Alcohol-free Beverages - Non-alcoholic wine works to include designated drivers and pregnant women in on premises offerings.
3. Sober Living - Charity initiatives such as Sober October now have a choice to consume non-alcoholic wine, creating more inclusivity.
Industry Implications
1. Restaurant Industry - Restaurant and bar owners can now market alcohol-free beverage options without the need for full 750ml bottles.
2. Wine Industry - Wine brands now have the opportunity to create alcohol-free wines that are more accessible and inclusive to a wider consumer base.
3. Charity Industry - Charitable events promoting a sober lifestyle can use Eisberg's non-alcoholic single-serve wine bottles to promote inclusivity within their events.
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