Nirvana Brewery's Bavarian Helles Lager Supports Sober October
Laura McQuarrie — October 7, 2019 — Lifestyle
References: nirvanabrewery & barmagazine
Just in time for Sober October, Nirvana Brewery added to its collection of alcohol-free offerings with the all-new Bavarian Helles Lager, a non-alcoholic lager with a golden color. The flavor-forward beer boasts just 0.3% ABV and is said to have notes of biscuits, Hallertauer hops and a nectar finish. The brewery chose to explore this specific style of beer because of its ingredient simplicity and complex flavors.
A new wave of alcohol-free products are emerging to address the fact that many people don't find the taste of non-alcoholic beverages pleasing. As Nirvana’s co-founder Becky Kean describes: “I enjoy a good lager myself, but the mainstream alcohol-free lagers really didn’t tickle my taste buds. They’re often an afterthought to breweries’ portfolios, or simply a de-alcoholized version of their existing alcoholic offering."
A new wave of alcohol-free products are emerging to address the fact that many people don't find the taste of non-alcoholic beverages pleasing. As Nirvana’s co-founder Becky Kean describes: “I enjoy a good lager myself, but the mainstream alcohol-free lagers really didn’t tickle my taste buds. They’re often an afterthought to breweries’ portfolios, or simply a de-alcoholized version of their existing alcoholic offering."
Trend Themes
1. Alcohol-free Products - A trend of alcohol-free products is emerging to offer alternative options for those who don't enjoy the taste of traditional non-alcoholic beverages.
2. Low-abv Beverages - A trend of low-ABV beverages is growing, providing consumers with flavorful drinks that have no or minimal alcohol content.
3. Simplicity and Complexity of Ingredients - A trend of focusing on simple yet complex ingredients is gaining popularity among breweries and beverage makers, leading to new flavor profiles and offerings.
Industry Implications
1. Breweries - Breweries can explore new styles and flavors of alcohol-free and low-ABV beers to expand their portfolios and cater to a wider audience.
2. Non-alcoholic Beverages - The non-alcoholic beverage industry has the opportunity to innovate and create new flavor profiles and options, appealing to consumers who want to avoid alcohol without sacrificing taste or experience.
3. Alternative Health and Wellness - The alternative health and wellness industry can tap into the growing trend of low-ABV and alcohol-free beverages, providing options for those who want to enjoy social occasions without alcohol consumption.
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