The Nomadic Dairy Yogurt+ Range is Rich in Vitamin D and More
Michael Hemsworth — January 23, 2021 — Marketing
References: nomadic-dairy & talkingretail
The Nomadic Dairy Yogurt+ range is a new offering from the brand in the UK that is focused on providing impressive nutritional support for consumers who are looking for an easier way to get essential vitamins and nutrients each day. The products include new yogurt pots and yogurt drinks, which are all high in protein and forties with 100% of the daily recommended intake of vitamin D. This is formulated with consumer needs and demands in mind as more shoppers seek out ingredients that will support their overall health and immunity.
Brand Manager at Nomadic Dairy Bethan Miles spoke on the inspiration behind the Nomadic Dairy Yogurt+ range saying, "It’s a fact that many brands base their immune support claims on vitamins which our bodies aren’t deficient in – that’s why vitamin D is our focus. Even before Covid-19, people were focusing in on immunity, so this is clearly a trend that’s got huge value and volume growth potential for the category.”
Brand Manager at Nomadic Dairy Bethan Miles spoke on the inspiration behind the Nomadic Dairy Yogurt+ range saying, "It’s a fact that many brands base their immune support claims on vitamins which our bodies aren’t deficient in – that’s why vitamin D is our focus. Even before Covid-19, people were focusing in on immunity, so this is clearly a trend that’s got huge value and volume growth potential for the category.”
Trend Themes
1. High-protein Supplements - There is an opportunity to innovate by incorporating other high-quality proteins, such as plant-based proteins, to cater to different dietary requirements and preferences.
2. Personalized Nutrition - Customizing the nutritional content based on individual needs and health goals could disrupt the industry and cater to consumers looking for tailored health solutions.
3. Functional Food - Adding other functional ingredients such as probiotics, prebiotics, and antioxidants that provide additional health benefits could appeal to consumers looking for a holistic approach to health and wellness.
Industry Implications
1. Health Food - Health food companies can take advantage of this trend by incorporating high-quality ingredients that cater to specific health needs and preferences.
2. Dairy - Dairy companies could consider incorporating other fortified ingredients to expand their product offerings and cater to consumers looking for functional food options.
3. Fitness - Fitness companies can capitalize on the high-protein trend and develop complementary products such as bars and shakes that can provide a convenient, on-the-go protein boost.
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