The NOE Undergarment Autumn/Winter Flips Underwear into Outwear
Vasiliki Marapas — September 19, 2013 — Naughty
References: thelingeriejournal & style
NOE Undergarments turns underwear into outerwear with its fabulous new NOE Undergarment Autumn/Winter 2013 lingerie line. Hawaii-born twin sisters Bonnie Rae and Shelah Jean founded the collection, using an extensive knowledge of swimwear, which they combined with lingerie design. The sisters counted their inspiration as a combination of city landscapes (they were raised in Los Angeles) and tropical beaches.
The line is created from luxurious silky materials and its pieces come in a variety of colors, from basic black to essential neutrals and sumptuous jewel tones. The entire line operates on the premise that these pieces – which range from basic bras and panties to satiny slips – are meant to be seen. The duo states, “The NOE Undergarment Autumn/Winter 2013 collection gives rise to a masculine meets feminine approach, hard edges mixed with elegant fabrications and neutrals complemented with bold accents.”
The end result is a form-fitting, sultry line of must-see luxury.
The line is created from luxurious silky materials and its pieces come in a variety of colors, from basic black to essential neutrals and sumptuous jewel tones. The entire line operates on the premise that these pieces – which range from basic bras and panties to satiny slips – are meant to be seen. The duo states, “The NOE Undergarment Autumn/Winter 2013 collection gives rise to a masculine meets feminine approach, hard edges mixed with elegant fabrications and neutrals complemented with bold accents.”
The end result is a form-fitting, sultry line of must-see luxury.
Trend Themes
1. Underwear as Outerwear - The NOE Undergarment Autumn/Winter 2013 line demonstrates the trend of wearing lingerie as an outerwear piece.
2. Luxurious Materials - NOE Undergarments uses luxurious silky materials in its collection, emphasizing the trend of elevated fabrics in lingerie design.
3. Mixing Hard and Soft Elements - NOE Undergarments combines hard edges with elegant fabrications, exemplifying the trend of mixing masculine and feminine elements in fashion design.
Industry Implications
1. Lingerie - The lingerie industry has opportunities to innovate in the realm of using luxurious fabrics and creating pieces that can double as outerwear.
2. Fashion - The fashion industry can explore the trend of mixing masculine and feminine elements and incorporating lingerie-inspired pieces into ready-to-wear collections.
3. Retail - Retailers can capitalize on the trend of lingerie as outerwear by creating dedicated sections or curated collections of functional lingerie that can be worn as fashion pieces.
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