Fruity Booty Launches the 'Bodywear' Seamless Separates Range Online
References: fruitybooty & hypebae
Fruity Booty continues to expand its portfolio with the introduction of the ‘Bodywear’ seamless separates line. The new collection emphasizes movement, sharing a selection of hardware and seam-free pieces that are designed to conceal any lines and prioritize comfort. The collection includes three core pieces, including a scoop neck soft cup bra, a high-waisted thong, and a high-waisted short. Each item adds delicate ruffling on the edges and comes in sugar pink, off-white, or turquoise blue for an ultra-femme look.
“We chose to branch out into seamless because we wanted to create a collection for our customers which was solely focused on comfort,” Managing Director Hattie Tennant speaks of the lineup. “We wanted to put our spin on a category which can often compromise on design/style and offer customers underwear that makes them feel gorgeous as well as comfortable.”
Image Credit: Fruity Booty
“We chose to branch out into seamless because we wanted to create a collection for our customers which was solely focused on comfort,” Managing Director Hattie Tennant speaks of the lineup. “We wanted to put our spin on a category which can often compromise on design/style and offer customers underwear that makes them feel gorgeous as well as comfortable.”
Image Credit: Fruity Booty
Trend Themes
1. Seamless Apparel - The design/style and comfort balance can be revolutionized with an emphasis on seamless apparel, which can remove the need for lines and prioritize comfort.
2. Soft Cup Bras - Soft cup bras with delicate ruffling on the edges could become the new trend in comfort-based lingerie design.
3. Hardware-free Apparel - Hardware-free apparel could be a trend to watch as customers prioritize comfort and convenience in their clothing choices.
Industry Implications
1. Lingerie - The lingerie industry could benefit from a focus on comfort-driven design, such as seamless, soft cup bras, and hardware-free apparel.
2. Fashion - As customers prioritize comfort in their clothing choices, the fashion industry may need to invest in seamless, hardware-free apparel design.
3. Retail - Retailers could benefit from offering comfortable and stylish seamless clothing options that prioritize customer's comfort needs.
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