Nobilin Branding Targets Sufferers of Indigestion
Amelia Roblin — July 4, 2011 — Lifestyle
References: bbdo.de & adsoftheworld
The words "design" and "pill packages" are seldom found within the same sentence, so it's surprising to see so much thought go into Nobilin branding. With the conventional clinical labeling of medications, it becomes quite difficult to bring consumer awareness to specific products.
Medicom Pharma wasn't satisfied with this, and chose to create four new capsule wrappers with the black silhouettes of four different animals printed onto the foil backings. A cow, a pig, a fish and a chicken were all chosen, being the primary sources of meat in the Western diet.
To hit home with an effective message about the tagline to "Target heavy food," BBDO of Germany cleverly traced point lines of a bull's-eye within each creature's outline. The ingenious design of Nobilin branding is revealed when someone with stomach pains ruptures the foil for a tablet, creating a wound in the livestock that looks like the work of a bullet.
Medicom Pharma wasn't satisfied with this, and chose to create four new capsule wrappers with the black silhouettes of four different animals printed onto the foil backings. A cow, a pig, a fish and a chicken were all chosen, being the primary sources of meat in the Western diet.
To hit home with an effective message about the tagline to "Target heavy food," BBDO of Germany cleverly traced point lines of a bull's-eye within each creature's outline. The ingenious design of Nobilin branding is revealed when someone with stomach pains ruptures the foil for a tablet, creating a wound in the livestock that looks like the work of a bullet.
Trend Themes
1. Branded Pill Packaging - The thought and design put into Nobilin branding highlights the potential for branded pill packaging to create consumer awareness for specific products.
2. Creative Medication Labeling - Medicom Pharma's use of animal silhouettes and clever designs on the foil backings of their capsules demonstrates the opportunity for creative medication labeling.
3. Interactive Packaging - The innovative design of Nobilin branding, which reveals a bullet-like wound when the foil is ruptured, showcases the potential for interactive packaging in the pharmaceutical industry.
Industry Implications
1. Pharmaceutical - The pharmaceutical industry can embrace branded pill packaging as a way to differentiate their products and enhance consumer awareness.
2. Healthcare - Innovative and creative medication labeling can benefit the healthcare industry by making it easier for patients to identify and remember their medications.
3. Packaging and Design - The use of interactive packaging in the pharmaceutical sector presents disruptive innovation opportunities for the packaging and design industry.
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