NOAM is an Artisanal German Beer Served in Italian Glass Bottling
Christopher Magsambol — December 6, 2015 — Art & Design
References: noam.beer & highsnobiety
NOAM is a new craft German beer, created to pay homage to Bavarian lagers of the past. The beer is light and refreshing, with a distinguished mild taste.The drink's floral and savory notes are contrasted with the delicate flavor of 'Smaragd' hops.
All of the ingredients in NOAM are sourced from Hallertau, an area renowned for its hop-growing traditions. The beer is not filtered or thermally treated, and takes six weeks to complete the aging process.
Perhaps more stunning than the product itself, is the beer's distinct packaging. Served in clear glass bottles sourced from Italy, the bottle speaks to NOAM's artisanal inspiration, accompanied by simple and minimalist text. Furthermore, the bespoke craftsmanship of the beer is reflected beautifully in the tastefully refined bottle.
All of the ingredients in NOAM are sourced from Hallertau, an area renowned for its hop-growing traditions. The beer is not filtered or thermally treated, and takes six weeks to complete the aging process.
Perhaps more stunning than the product itself, is the beer's distinct packaging. Served in clear glass bottles sourced from Italy, the bottle speaks to NOAM's artisanal inspiration, accompanied by simple and minimalist text. Furthermore, the bespoke craftsmanship of the beer is reflected beautifully in the tastefully refined bottle.
Trend Themes
1. Craft German Beer - Craft breweries can innovate by creating artisanal German beers with unique flavor profiles to cater to a niche market.
2. Artisanal Packaging - Breweries can explore customized and refined packaging for their craft beers, like Italian glass bottles, to elevate the overall experience for consumers.
3. Locally-sourced Ingredients - Beer producers can differentiate themselves by using locally-sourced ingredients, like hops from specific regions known for their quality, to create exceptional and unique flavors.
Industry Implications
1. Craft Beer - Craft breweries can capitalize on the growing demand for unique and high-quality beers by offering refined Bavarian lagers.
2. Packaging - Packaging companies can cater to the craft beer industry by providing customized and premium packaging solutions, such as artisanal glass bottles.
3. Agriculture - Hop growers and suppliers can harness the demand for unique craft beers by promoting their locally-sourced ingredients and catering to breweries looking for distinct flavors.
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