Girl Undiscovered's No-Rinse Cleanser is Infused with Crystals
Laura McQuarrie — November 20, 2018 — Fashion
References: girlundiscovered & freepeople
The Girl Undiscovered 'Under The Waterfall Crystal Cleansing Water' is a no-rinse cleanser that is touted as "a tall drink of water for fresh-faced skin." The product is beneficial for cleansing and conditioning the skin, gently removing makeup, as well as hydrating and soothing the skin.
The all-natural, cruelty-free, multitasking facial cleanser made in New Zealand boasts a base of New Zealand Matakana water, which is enhanced by other deeply hydrating ingredients like cucumber, coconut water infused with aloe juice, manuka honey and bark extract. To amplify the properties of these nourishing skincare ingredients all the more, Girl Undiscovered opted to enhance the no-rinse facial cleanser with the healing properties of "moon-bathed" rose quartz and citrine crystals, which are said to impart a balanced, positive energy.
The all-natural, cruelty-free, multitasking facial cleanser made in New Zealand boasts a base of New Zealand Matakana water, which is enhanced by other deeply hydrating ingredients like cucumber, coconut water infused with aloe juice, manuka honey and bark extract. To amplify the properties of these nourishing skincare ingredients all the more, Girl Undiscovered opted to enhance the no-rinse facial cleanser with the healing properties of "moon-bathed" rose quartz and citrine crystals, which are said to impart a balanced, positive energy.
Trend Themes
1. Crystal-infused Skincare - Opportunity to explore the use of crystals in skincare products to enhance benefits and differentiate from competitors.
2. Multitasking Cleansers - Opportunity to develop all-natural cleansers with multiple benefits to meet the growing demand for streamlined skincare routines.
3. Cruelty-free Skincare - Opportunity to tap into the growing market of eco-conscious consumers by developing all-natural and cruelty-free skincare products.
Industry Implications
1. Skincare - This trend highlights an opportunity for skincare brands to innovate and differentiate their products through the use of crystals and incorporation of multi-beneficial ingredients.
2. Wellness - This trend reflects the growing interest in holistic wellness, providing an opportunity to explore the intersection between skincare and the use of crystals for balancing energy and enhancing relaxation.
3. Natural Beauty - The trend towards natural, eco-conscious products is evident, providing an opportunity to develop all-natural and cruelty-free skincare products that meet the needs of a growing segment of consumers.
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