Moldovan Vodka Takes the Limbs out of Commercials
Walter Andri — December 29, 2005 — Marketing
References: mosnews & news.agendainc
If you're looking for a place to take the kids where you won't have to look at ads with large bottles of vodka or women's legs, then you should visit the Moldovan capital, Chisnau.
Acting mayor Vasily Ursu said earlier that showing women’s legs on billboards was contrary to the standards of ethics and advised designers to look for a more creative solution than just capturing bare legs.
Ursu, however, said: “If you show me similar billboards in other cities, I may let them be used again.” However, currently all the advertising of local hosiery firm Ponti is being removed from the city’s streets. - MosNews
Trend Themes
1. Ethical Advertising - The rise of ethical advertising that does not objectify women or promote alcohol consumption.
2. Creative Solutions for Advertisements - Designers can explore creative solutions for advertisements that focus on promoting brands without the use of provocative imagery.
3. Cultural Sensitivity in Advertising - Advertising strategies need to take cultural sensitivity into account when creating campaigns for a specific market.
Industry Implications
1. Marketing and Advertising - The advertising industry needs to adapt to changing societal values and embrace ethical advertising practices.
2. Alcohol Industry - There is an opportunity for the alcohol industry to invest in alternative forms of marketing that do not rely on objectification or promote irresponsible drinking.
3. Fashion Industry - Fashion designers and garment manufacturers can explore new ways to market hosiery products without relying on the objectification of women's bodies.
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