Dove's Marketing Materials Will Feature a 'No Digital Distortion Mark'
Ellen Smith — June 29, 2018 — Fashion
A tiny symbol dubbed the 'No Digital Distortion Mark' serves as Dove's latest contribution to ensuring a more transparent and realistic beauty standard.
This small symbol has been placed on its marketing materials, serving as a reminder that the images seen in the promotional material have not been digitally altered in any way. This move serves as an extension of the brand's "Real Beauty Pledge" which was created in response to an increasing demand for brands to contribute to promoting realistic beauty standards.
Starting in January of next year, consumers can expect to see this tiny symbol on Dove's products, serving as a reminder that the brand is fully dedicated to the needs of its consumers.
This small symbol has been placed on its marketing materials, serving as a reminder that the images seen in the promotional material have not been digitally altered in any way. This move serves as an extension of the brand's "Real Beauty Pledge" which was created in response to an increasing demand for brands to contribute to promoting realistic beauty standards.
Starting in January of next year, consumers can expect to see this tiny symbol on Dove's products, serving as a reminder that the brand is fully dedicated to the needs of its consumers.
Trend Themes
1. Transparent Beauty Advertising - Brands using symbols or labels to indicate that their marketing materials have not been digitally altered.
2. Realistic Beauty Standards - The promotion of authentic and diverse beauty representations in advertising and media.
3. Consumer Demand for Transparency - Increasing expectation for brands to be open and honest about their marketing practices.
Industry Implications
1. Cosmetics - Opportunity for cosmetics brands to highlight their commitment to unaltered beauty images.
2. Advertising - Pivoting advertising industry towards more realistic and transparent beauty portrayals.
3. Digital Marketing - Demand for digital marketing strategies that focus on promoting authentic beauty standards.
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