Busch Light Will Give $2M to One Lucky Kevin Harvic Fan
Grace Mahas — January 17, 2023 — Marketing
References: busch
This year, Busch Light is rallying their fans nationwide to show their support for “The Closer” as this will be his last time racing in the Daytona 500. As the official beer of NASCAR and Kevin Harvick’s longtime sponsor, Busch Light is going all in on him winning the Daytona 500 so he can add a victorious final season opener to his outstanding career. If Harvick wins the race, Busch Light is paying out one lucky fan $2 Million.
“There are so many factors that go into building a successful career like the one I’ve been blessed to have, but without a doubt, the support of my fans has been something I couldn’t have done it without,” said Harvick. “Busch Light has always seen that, put fans first and led the rallying cry. Now for my final race at Daytona, there’s really no better gesture than to let the ones who helped get me here share in the winnings. I’m grateful to Busch Light for stepping up and making that possible.”
Starting on January 13 until February 18, fans can enter to win by heading to busch.com/winthepurse.
“There are so many factors that go into building a successful career like the one I’ve been blessed to have, but without a doubt, the support of my fans has been something I couldn’t have done it without,” said Harvick. “Busch Light has always seen that, put fans first and led the rallying cry. Now for my final race at Daytona, there’s really no better gesture than to let the ones who helped get me here share in the winnings. I’m grateful to Busch Light for stepping up and making that possible.”
Starting on January 13 until February 18, fans can enter to win by heading to busch.com/winthepurse.
Trend Themes
1. Fan-incentive Gamification Promotions - Other brands can utilize a similar promotion to incentivize fans to support their sponsored athlete or celebrity.
2. Online Sweepstakes Contests - More companies can incorporate an online sweepstakes contest as a way to generate interest and engagement among their audience.
3. Brand-athlete Relationships - Other brands can make long-term sponsorships with athletes for a mutually beneficial relationship and give back to their fans as well.
Industry Implications
1. Beer and Beverage Industry - Companies within this industry can offer similar promotions to incentivize sales or brand loyalty among customers.
2. Sports and Entertainment Industry - Other types of sports or entertainment organizations can use similar promotions to increase engagement among fans.
3. Marketing and Advertising Industry - Marketing agencies can help their clients create similar promotions to increase brand awareness and engagement among their consumers.
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