The NK Fall 2013 Campaign Stars Model Vika Volkute
Meghan Young — August 26, 2013 — Fashion
References: nk.se & fashiongonerogue
Although the looks featured throughout the NK Fall 2013 ad campaign are without a question stylish, there is a quirky element that makes them look just as playful as well. As though showing people that the fun doesn't have to end come the autumn season, the NK Fall 2013 ad campaign encourages women to embrace their silly sides when updating their wardrobe for the change in weather.
The NK Fall 2013 ad campaign was shot in studio by photographer Peter Gehrke. It stars model Vika Volkute, who is captured against a pink padded backdrop as though she were confined in an insane asylum. In place of a straitjacket, however, the brunette beauty is clad in leather pants, tweed overcoats and more.
The NK Fall 2013 ad campaign was shot in studio by photographer Peter Gehrke. It stars model Vika Volkute, who is captured against a pink padded backdrop as though she were confined in an insane asylum. In place of a straitjacket, however, the brunette beauty is clad in leather pants, tweed overcoats and more.
Trend Themes
1. Quirky Fashion - There is a disruptive innovation opportunity for brands to embrace quirkiness in fashion ads, creating a unique and playful image.
2. Playful Styling - Creating looks that are stylish yet playful can appeal to consumers who want to express their personality through fashion.
3. Seasonal Wardrobe Updates - Brands can promote the idea of updating wardrobes for the change in weather, encouraging consumers to embrace new fashion trends each season.
Industry Implications
1. Fashion Advertising - Disruptive innovation opportunities lie in incorporating quirkiness and playfulness into fashion advertising campaigns.
2. Photography - Photographers can explore new and unconventional backdrops, such as padded sets, to create unique and eye-catching fashion ad campaigns.
3. Fashion Retail - Fashion retailers can capitalize on the trend of seasonal wardrobe updates by promoting new collections and trends with a playful twist.
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