The Nippon Paint Advertisements Will Shock You
Harris Jay Rosenberg Alterman — March 4, 2012 — Marketing
References: jwt & ibelieveinadv
Nippon Paint recently released a fresh series of shocking advertisements. The ads feature a series of people with the most outrageous piercings one has ever seen.
By far the scariest ad is the one that displays a man who has pierced his nose with a live snake. Snakes are scary enough, but this man was brave enough to let one slither through his face.
The Nippon Paint promotions are accompanied by the line, "Now give your nose something else to do." The ads demonstrate how the art of shock advertisements is a great way to gain attention. It's hard to imagine these images are selling paint, because all one can think about is how painful piercings can be.
By far the scariest ad is the one that displays a man who has pierced his nose with a live snake. Snakes are scary enough, but this man was brave enough to let one slither through his face.
The Nippon Paint promotions are accompanied by the line, "Now give your nose something else to do." The ads demonstrate how the art of shock advertisements is a great way to gain attention. It's hard to imagine these images are selling paint, because all one can think about is how painful piercings can be.
Trend Themes
1. Shock Advertisements - Using shocking images and concepts in advertising to gain attention and increase brand awareness.
2. Extreme Body Modification - Pushing the boundaries of personal physical appearance through piercings, tattoos, and other forms of extreme modification.
3. Unconventional Promotion Strategies - Using unconventional tactics, such as shock advertisements, to stand out among competitors and gain consumer attention.
Industry Implications
1. Advertising - The advertising industry can seize the opportunity by creating unconventional and remarkable ads that leave a lasting impression on the audience.
2. Paint Industry - Paint brands can leverage disruptive innovations in their promotion strategies to differentiate themselves and increase sales in a crowded market.
3. Body Modification Industry - The body modification industry can explore new ways to push limits and offer more extreme experiences for consumers who seek attention and self-expression.
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