The NikeLab x sacai Collection Introduces Atypical Silhouettes
Meghan Young — March 18, 2015 — Lifestyle
References: news.nike
Announced earlier this year, the full NikeLab x sacai collection has been revealed. It showcases a range of experimental silhouettes that disrupt the traditional fitness attire mold -- which has already been reinterpreted over the last couple of years as top fashion designers take a stab at it. Yet this collaboration is particularly exciting with it flaring pleats, mesh leggings and chic finger wraps.
Blending function and fashion in ways that haven't been done yet, the NikeLab x sacai collection revisits the brand's heritage sportswear for running, tennis and American football. Comprised of eight pieces, the result, however, is a bold expression of femininity. Kurt Parker, VP/Creative Director, Nike Sportswear, says, “The garments come to life as the wearer walks and moves, expressing both beauty and strength. We feel it’s a perfect marriage between sport and style.”
Blending function and fashion in ways that haven't been done yet, the NikeLab x sacai collection revisits the brand's heritage sportswear for running, tennis and American football. Comprised of eight pieces, the result, however, is a bold expression of femininity. Kurt Parker, VP/Creative Director, Nike Sportswear, says, “The garments come to life as the wearer walks and moves, expressing both beauty and strength. We feel it’s a perfect marriage between sport and style.”
Trend Themes
1. Experimental Silhouettes - Opportunity for fashion designers to disrupt the traditional fitness attire mold by creating unique and innovative silhouettes.
2. Blending Function and Fashion - Potential for brands to combine practicality and style in new and exciting ways, creating functional yet fashionable sportswear.
3. Sportswear as a Statement - Chance for sportswear brands to redefine femininity through bold and expressive designs that evoke both beauty and strength.
Industry Implications
1. Fashion Design - Fashion designers can leverage the trend of experimental silhouettes to create disruptive and avant-garde fitness attire.
2. Sportswear Manufacturing - Manufacturers can explore the opportunity of blending function and fashion to produce innovative and stylish sportswear that meets the demands of active individuals.
3. Athleisure Retail - Retailers specializing in athleisure can capitalize on the trend of sportswear as a statement by curating and promoting collections that empower women and embrace individuality.
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