The Nike x Pedro Lourenço Collection Stars Karlie Kloss
Vasiliki Marapas — October 23, 2014 — Lifestyle
References: nike & highsnobiety
The Nike x Pedro Lourenço collection, otherwise known as the Air Force 1 'City' collection, features Karlie Kloss.
The sportswear giant teamed up with the Brazilian designer to create an inspiring women's training collection. The collection responds to an increasing interest in incorporating luxury into sport and fitness gear. More importantly, it responds to a pressing need for versatility: clients want garments that will effortlessly transition from the track into their daily routine.
Lourenco worked with materials that would ensure high performance without negating the wearer's femininity.The collection, which is comprised of three ensembles and two complementing footwear options, combines sports technology with high-fashion tailoring to create apparel that is guaranteed to be form-flattering, breathable and functional.
The sportswear giant teamed up with the Brazilian designer to create an inspiring women's training collection. The collection responds to an increasing interest in incorporating luxury into sport and fitness gear. More importantly, it responds to a pressing need for versatility: clients want garments that will effortlessly transition from the track into their daily routine.
Lourenco worked with materials that would ensure high performance without negating the wearer's femininity.The collection, which is comprised of three ensembles and two complementing footwear options, combines sports technology with high-fashion tailoring to create apparel that is guaranteed to be form-flattering, breathable and functional.
Trend Themes
1. Luxury Sportswear - Creating sportswear that incorporates luxury materials and designs to meet the increasing interest in high-end fitness gear.
2. Versatile Performance Apparel - Developing garments that seamlessly transition from athletic activities to daily routines, addressing the need for versatility in sportswear.
3. Fashion-forward Sports Technology - Blending sports technology and high-fashion tailoring to create form-flattering, breathable, and functional apparel in the fitness industry.
Industry Implications
1. Sportswear - Creating disruptive innovation opportunities by combining luxury materials, versatile designs, and sports technology in the sportswear industry.
2. Fashion - Exploring disruptive innovation opportunities by incorporating sports technology and high-fashion tailoring in the fashion industry.
3. Fitness - Seizing disruptive innovation opportunities by offering luxury sportswear that seamlessly transitions from workout routines to daily activities in the fitness industry.
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