The Katherine Mason for Kinesis Athleisure Collection is Chic
Michael Hemsworth — March 9, 2024 — Fashion
References: dillards & storebrands
The Katherine Mason for Kinesis athleisure collection is arriving exclusively at Dillard's as part of the brand's private label fashion offerings that's perfect for helping consumers to get active this springtime. The collection boasts ample items to choose from including lightweight outerwear, leggings and performance bras that are all available for shoppers to peruse in-store and online. The collection speaks to the continued popularity of easy to wear fashions that are comfortable, versatile, flattering and stylish that can also transition with the wearer throughout the day.
Vice President of Merchandising at Dillard's Christine Ferrari spoke on the Katherine Mason for Kinesis athleisure collection saying, "We are so proud of Katherine Mason for Kinesis, our first influencer collaboration for activewear. Katherine has skillfully married the essential elements of function and style to create this beautiful collection of spring athleisure must-haves. She has been a tremendous source of industry knowledge, inspiration and fun - and we are extremely happy to share this new line with our customers.”
Vice President of Merchandising at Dillard's Christine Ferrari spoke on the Katherine Mason for Kinesis athleisure collection saying, "We are so proud of Katherine Mason for Kinesis, our first influencer collaboration for activewear. Katherine has skillfully married the essential elements of function and style to create this beautiful collection of spring athleisure must-haves. She has been a tremendous source of industry knowledge, inspiration and fun - and we are extremely happy to share this new line with our customers.”
Trend Themes
1. INFLUENCER COLLABORATION ATHLEISURE - Opportunity for brands to partner with influencers in creating stylish and functional athleisure collections.
2. PRIVATE LABEL FASHION OFFERINGS - Potential for retailers to expand private label fashion lines, offering exclusive athleisure collections to attract customers.
3. SEAMLESS DAY-TO-NIGHT TRANSITION - Emphasis on creating athleisure pieces that effortlessly transition from workout wear to casual day attire, catering to busy lifestyles.
Industry Implications
1. RETAIL - Retailers can capitalize on the athleisure trend by introducing exclusive influencer collaborations and private label fashion lines.
2. FASHION - Fashion industry can explore opportunities in creating versatile athleisure collections that blend style with functionality for active consumers.
3. FITNESS - Fitness industry can collaborate with fashion brands to develop performance-oriented athleisure wear that seamlessly transitions from workout to daily activities.
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